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3 easy ways to create a content calendar for your art blog

Are you an artist looking to share your creative journey and connect with a wider audience through your art blog? If so, you’re in the right place. 

You might already be sharing your artwork on various platforms like Instagram, Facebook, your website, and even sending newsletters to your fans. That’s a fantastic way to get your name out there. But what if we told you there’s a creative way to take your art business to new heights?

The content calendar. It might sound simple, but it’s a powerful tool that can help you plan, stay organized, and make the most of every opportunity to sell your art. If you’re interested in boosting your art business, keep reading to know how to create and use a content calendar in 3 easy ways.

What exactly is a content calendar, and why is it important?

A Content Calendar, often referred to as an “editorial calendar,” is like your roadmap for what you want to share on your social media platforms. It’s not just a list of content types; it’s also a plan for when and how you’ll release them. In simpler terms, it’s breaking down your social media content into manageable steps. Here’s how it can help:

Status Updates:

 It schedules your regular posts and updates, keeping your audience engaged.

Promotional Activity:

You can plan when to promote your products, services, or special offers strategically.

Collaborations:

If you’re working with others, it ensures everyone is on the same page.

Holiday and Event Content:

 It reminds you to create content for specific occasions, ensuring you stay relevant.

The key is to make your social media content calendar realistic and aligned with your capabilities. Understanding your process and what you can realistically handle is crucial. 

Why is a content calendar important for artists?

Artwork taken from Facade exhibition by Twiggy Boyer

Content planning is absolutely vital in this digital age. Whether you’re an emerging artist or a known artist, a social media marketing calendar serves as your secret weapon. It’s not just about staying organized; it’s a tool for collaboration, helping you see the big picture of your content strategy and your growth as a creator.

But it doesn’t stop there. Keeping a list of important dates and holidays in mind gives you a head start in planning your content for the year. When you’re well-prepared for seasonal trends and special occasions, your content becomes more timely and relevant.

And, of course, finding the right application to create an Instagram content calendar or a general social media posting schedule is a key piece of the puzzle. The right tool can streamline your content creation process and make managing your marketing strategy a breeze.

Your content marketing calendar isn’t just about structure; it’s about granting you the freedom to be more creative and professional. It equips you to be the best artist you can be by allowing you to focus on what you do best while maintaining a strong and consistent online presence. So, here’s how you can plan your content calendar in 3 easy ways.

Step 1. Start simple with your content calendar

When it comes to creating your calendar, simplicity is your best friend, especially if you’re new to the concept. You might encounter various apps and fancy paper planners, all promising the perfect system. However, we recommend starting with a no-frills calendar initially.

Here’s why simplicity matters: it allows you to get the hang of the process without getting overwhelmed. As you use this basic calendar, you’ll discover what works for you and what doesn’t. It’s like a trial period.

If you find that the system isn’t quite to your liking, no problem. The beauty of starting simple is that you can easily test new methods and see if they fit your style better. The key is to find a tool or template that suits you, because if you don’t like the system, chances are you won’t use it effectively. So, begin with something simple, and as you become more comfortable with the process, you can explore more advanced options.

Artwork credits: Twiggy Boyer

Step.2 Keep a plan atleast for the next 90 days

Getting your timeline right is crucial when planning your art blog content. You want what you share on your blog to align with your creative business activities and the world around you. Let’s start by taking a close look at the next 90 days.

First, consider what’s happening in your business. Are you planning to exhibit your artwork, publish an article in a craft magazine, releasing an online workshop, or attending a significant art conference or retreat? If so, these events should influence the topics you cover in your blog.

Next, think about what’s going on outside of your creative bubble. Are there any upcoming holidays, seasonal changes, or back-to-school moments? These external factors can also shape your blog post topics.

By aligning your content with both your work and the broader world, you’ll create blog posts that are not only relevant but also timely, ensuring you’re speaking to your audience’s interests and needs. This strategic approach will keep your art blog fresh and engaging.

Step. 3 Get colorful with your content calendar 

Artwork credits: Twiggy Boyer taken from Facade exhibition

Content calendars are an absolute game-changer when it comes to organizing your year. The key is to break your content into categories for different platforms and align them with your goals. If you have upcoming launches, make sure your content builds anticipation and supports these launches. Plus, don’t forget about seasonal content – it can add a special touch to your calendar.

Here’s a pro tip: think of your year in terms of bigger themes or buckets, and then break them down into smaller, detailed plans. The magic happens when you color-code your calendar. It not only looks visually pleasing but also keeps you on track. You’ll have a clear overview of what’s coming up, making strategic creation a breeze.

This approach isn’t just about aesthetics; it’s about serving your audience and potential customers with the right content at the right time to achieve the best results for your business. 

Planning and preparing content in advance not only reduces the stress of last-minute posting but also frees up your time for other essential tasks. 

Some tips to remember..

Keep a check of how well your blog posts are doing. Tools like Google Analytics and Search Console act like helpful guides, showing you which posts attract the most visitors to your art space. If you’re sharing your work on social media, platforms like Facebook Insights become your friendly helpers, revealing which content gets the most likes and comments. While you’re looking at the numbers, think about things like:

Do people prefer short stories or longer ones?

Which titles catch their attention the most?

And did those handy downloadable things make a difference?

Figuring out these answers isn’t just about numbers; it’s like finding clues to what your audience enjoys. Once you’ve used a content calendar for a few months and shared a bunch of blog posts, it’s time for a little reflection. Take a moment to look back at your older posts or any recent ones that might need a refresh. Maybe you’ve written a helpful step-by-step art guide – consider turning it into a YouTube tutorial. Pin the tutorial at the top of your blog to give it an extra spotlight. This way, your visitors can choose whether they want to watch a video or read the steps.

Give your content a second glance and find chances to reuse topics in a new way. Especially focus on posts that people liked before. Think about ways to add more to them or create something new and helpful. Another tip: check posts with dates or any that include numbers and facts for easy updates. It’s like giving your content a fresh coat of paint to keep things interesting for your audience.

Wrapping up, creating a content calendar for your art blog is simpler than it might seem. Just follow these three easy ways, and you’ll not only keep things organized but also make your art shine consistently. Think of your content calendar as your art ally, guiding you through each step of your creative journey. So, get ready to share your art with the world in a way that’s both planned and personal. Happy blogging and happy creating!

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