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How to Find Your Ideal Audience as an Artist

Just imagine! You have a severe headache, and no pain killer is helping you to get rid of that pain. So, where will you go for the treatment?

You must be thinking what a silly question this is to ask. Of course, I will go to the hospital and find a doctor to get me checked and prescribe me some medicine.

Just like you know that when in pain, we should always go to the doctor because they are the ones who would exactly know what we want and how to make us feel better. Because for patients, doctors are the to go to person, and for doctors, patients are the ones to whom they can extend their services.

And that is precisely why you need to know your ideal audience as an artist. Because if you don’t know who is interested in your art, you won’t be able to connect with them. So if you want to earn through your creative career, then you must know your ideal audience and how to reach out to them.

Finding an ideal audience that resonates with your artistic style and relates to the narrative behind the pieces of your artwork is a great deal. And if you are having a hard time finding your ideal audience? Then you have come to the right place.

We have curated a list of ways to help you find your ideal audience. So keep on reading to learn about them all.

Understand Your Art

It is essential that you first have a good understanding of your art if you want to have a better understanding of who your intended audience is. Defining your artistic work is essential, even though it could appear slightly daunting initially.

It is necessary to have a comprehension of the type of artwork that you create. It would be best if you determined whether the artwork you created is intended for exhibition in galleries or private homes or whether it is intended for groups and businesses. This information will be helpful to you when selecting which market you should focus on, where you should display your art, and on which channel you need to advertise it.

Therefore, before beginning your search for your target audience, ensure that you thoroughly understand the work you create. Find out why you are doing it in the first place, and then show it to the people who are genuinely interested in the specific piece of art you have crafted and developed.

Artwork Credits: Nekro

Know your Medium’s’

Every artist has their distinct mode, and it is through this mode that they conjure up their magic. Some artists prefer to work with oil paints, some prefer to paint on a larger scale, and yet others favour using thick, broad strokes in their artwork and there there are also artists who are multidisciplinary. But even though if you work on different modes, you can still find a single commonality among all your artworks.

Examining the different works of art you’ve created over time might help you determine your aesthetic, which is something you must do. You can do it by specifying the media you have used to create your artwork and the equipment and techniques used to make it. Ask yourself, Is there something that all of them have in common? Like, to what medium does it belong? An oil painting, an acrylic painting, or to embroidery and thread piece of art?

You must be thinking about why it is essential to be familiar with your style, medium and aesthetics. It is crucial because you can attract your ideal audience if you are familiar with your style. For instance, people with a passion for oil paintings are the ones who are most likely to purchase your work if you are an oil painting artist. So it is essential for you to know the primary medium of your every artwork and then explore the audience that will be interested in your art and crafts.

Arwork Credits: Chernova

Know your voice

To reach your ideal audience, you must first know your inspiration behind creating that particular piece of art. Are you making it to bring awareness to society? Are you creating it to highlight a specific problem? Are you creating it to depict the suffering of someone or people? Ask yourself why you are making this.

To be successful as an artist, you need to have a particular interest. For instance, some painters focus on painting horses, others on expressing the feelings and problems of women, and some paint landscapes and nature.

To connect with the people who will appreciate your artwork the most, you need to understand the work’s subject matter. If the primary subject of your painting, for instance, is animals, then people who have a passion for animals are likelier to purchase pieces of your artwork.

So find your voice, know your inspiration, and once you know them, reaching your ideal audience is easy. One more thing you must keep in mind is to be vocal about your artwork. Tell your audience why you have created this. What was your inspiration behind it? Because if you enthusiastically convey why you develop what you do, your audience will feel more raved about it.

Artwork Credits: Moses Zibor

Collaborate with other artists

Networking is essential to the success of any form of business, regardless of what it is that you run. As an artist, you must locate your community, which consists of people with similar perspectives and goals who operate in the same field.

It is essential to collaborate with other artists because not only will this assist you in releasing your artistic side, but it also provides you with additional opportunities to capture an audience’s attention. Connecting with other artists can help you better understand your ideal customers and where you should exhibit your work. It can also inspire you to produce works of art that are truly remarkable. Additionally, working on projects with other artists will give you access to a wealth of fresh and original ideas that you may include in your future endeavours.

So collaborate with other artists, and learn from their process, their experience, and how they target their audience. This collaboration will help you in exploring ways that will allow you to reach your audience more efficiently.

Artwork Credits: Joycee Lee

Create your online presence

Today, everyone spends most of their time tied to their phones and other electronic devices since we live in an internet-based society. Because of this, it is essential for all kinds of businesses to have a presence online if they wish to grow and flourish in the future.

In addition to this, it is essential for you as an artist to have a presence on the internet. The advent of the internet has made it feasible to communicate with a significant number of people all over the world. When you have an online presence, you can reach the people who are most likely to be interested in what you offer. Therefore, you should create your website in addition to participating in online discussion forums and mailing lists. Take an active role in the interaction with your audience. Your target market will naturally become more diverse due to your active posting of your artwork. As a consequence of this, your artwork will be able to reach audiences on other continents.

Artwork Credits: Eunpyon

Be consistent

The final strategy you may use to attract members of your ideal audience is consistency. You have to make and keep experimenting, which will allow you to see what sticks with you because consistent effort can give you directions and help you refine your work.

You have to come to terms with the fact that this is not an easy task that you can achieve in a couple of days. It is a long journey in which you must remain constant, determined, and continue striving until you are where you want to be. Because no matter how infeasible it seems at the moment, you will eventually achieve it because hard work always pays off.

So, these are strategies for reaching your intended audience. I’m sure there are plenty of other options, but we keep in mind that many aspiring artists read our content daily, and we wish to provide the resources they need to get their careers off the ground.

And that is why we would also love to have your valuable input in the comments so that we all can learn from your experience. So please tell us the ways which helped you find your ideal audience. We will look forward to your response. Until then, have a happy weekend and keep creating the magic that you do.

Artwork Credit: Elizah Leigh

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Rabia Khan

Rabia is a writer, a wife and a mother. she belongs to the city of Peshawar, Pakistan. She works as a content writer for Arts to Hearts and writes for emerging artists that are finding their ways in the world of art.
She has done her bachelors in Communication & Media Studies from Fatima Jinnah Women University and secured 3rd position.
She is friendly, honest, down to earth and a very hardworking person. She makes sure that she does her work with utmost dedication and with perfection. Her goal in life is to become a successful writer and wants to open an organization where she can help the underprivileged people to make their life better.

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