The Best Social Media Platforms for Artists in 2025

Once, your art was just what you hung on a wall, maybe in a local café, a small gallery, or your own studio. Few people might walk by, maybe a few would stop and look, and if you were lucky, someone would take a piece home.

But now, in 2025, you have something artists from the past couldn’t even imagine. You have the power to put your work in front of thousands, even millions, of people across the world and all with just a single post.

And let me be honest with you: that’s both amazing and a little overwhelming.

Sure, we all know social media is everywhere. But here’s the real question: how do you, as an artist, figure out where to show up? Where should you spend your time? Which platforms actually help your art career, and which ones are just time-wasters?

I’m here to help you sort that out. In this article, we’re going to talk about why social media still matters for artists in 2025, which platforms are really worth your attention, and most importantly, how to use them in ways that help you grow, not just post.

Let’s take a closer look together.

The Best Social Media Platforms for Artists in 2025

Now, let’s break down the platforms one by one.

For each one, I’ll give you a quick overview, share some tips on how to make it work for you, and give you a real-life example of an artist using it successfully.

Let’s dive in.

Instagram: Your Online Art Gallery

Instagram is still one of the best spaces for visual artists in 2025. Why? Because it’s built around images. It’s like having an online gallery where you control what people see first, like your grid, your colours, your vibe.

You can use Instagram Stories for quick updates or behind-the-scenes peeks, Reels to catch new audiences with fun or creative videos, and even Instagram Shopping if you want to sell directly.

Take artist @artbyalana_grams, for example. She’s not just posting finished paintings; she’s sharing time-lapse videos, colour-mixing moments, and sneak peeks of what’s on her easel. That mix keeps people engaged, and it’s helped her grow a following that actually cares about her work.

How to make Instagram work for you:

• Keep your images sharp and consistent in style.
  
• Use hashtags that match your art niche. Don’t just go for huge, generic ones.
  
• Reply to comments and DMs, that’s where real community builds.
  

TikTok: Where Creativity Goes Viral

If you think TikTok is just for dance videos, think again. TikTok is huge for artists right now because its algorithm loves creativity. You don’t need thousands of followers to get attention. You just need content that grabs people’s interest.

Artists usually post 15-second speed drawings or painting reveals, sometimes jumping on trends or popular sounds. A single viral video can attract new fans, buyers, and even commission requests.

How to make TikTok work for you:

• Hook people in the first few seconds because the scroll is fast!
  
• Play with trending audio or formats, but keep it authentic to your style.
  
• Post regularly; the more you show up, the better the algorithm understands your audience.
  

Behance: A Professional Portfolio Space

Behance is a favorite among designers, illustrators, photographers, and anyone looking to showcase polished, professional projects. It’s less about social chatter and more about presenting case studies and collections of work.

You can share detailed branding projects on Behance, including mockups, logos, and the thought process behind each piece. This has landed him freelance gigs and long-term clients.

How to make Behance work for you:

• Upload detailed, high-quality project posts. Show your process, not just the final product.
• Group similar works into themed collections.
• Update your portfolio regularly so it stays fresh and relevant.

Pinterest: The Visual Search Engine

Pinterest might surprise you, but it’s a powerhouse for artists, especially if you want to drive traffic to your shop or website. Think of it less as social media and more as a search engine for images.

Illustrators pin their artworks and link them straight to their Etsy store. Over time, those pins circulate, sending new visitors her way every week,.

How to make Pinterest work for you:

• Create eye-catching pins with thoughtful titles and descriptions.
  
• Use keywords people are searching for. Think “botanical illustration” or “modern wall art” rather than just “my painting.”
  
• Organize your boards so people can easily explore your style or themes.
  

YouTube: Sharing the Full Story

YouTube is where you can go deeper. There are tutorials, studio vlogs, art supply reviews, and creative challenges. If you want to share your process or teach others, this is your space.

You can post weekly painting tutorials and reviews of brushes, paints, and materials. Over time, your subscriber base has grown, bringing in ad revenue and even sponsorship deals.

How to make YouTube work for you:

• Focus on clear visuals and audio. People will leave if they can’t hear or see you well.
  
• Write descriptive video titles and use keywords in your tags.
  
• Engage your audience. Ask them to comment, like, or subscribe.

Twitter: Real-Time Conversations

Twitter is still a great space for artists who want to share thoughts, sketches, or updates in real time. It’s less about perfect images and more about joining the conversation.

Let’s say, for example, if you are a Comic artist, you can tweet daily sketches, works in progress, and art memes, building a lively, interactive following. You can also land collaborations by connecting directly with other artists and writers on the platform.

How to make Twitter work for you:

• Tweet regularly, even quick updates keep you visible.
  
• Use art community hashtags or join threads.
  
• Respond and engage with other artists; Twitter thrives on interaction.
  

Facebook: Building Community

Facebook may feel old-school, but it’s still powerful for artists who want to build communities or promote events. Artist pages, groups, and even Facebook Shops can help you connect and sell directly.

How to make Facebook work for you:

• Set up an artist page and update it regularly.
  
• Use groups to connect with niche art communities.
  
• Try Facebook Live or virtual events to reach people in real time.
  

LinkedIn: The Professional Touch

LinkedIn might not be your first thought, but it’s perfect for artists looking to connect with galleries, consultants, or other creative professionals.

You can share project milestones, exhibition announcements, and thoughtful posts about your practice, which has led to gallery contacts and commission opportunities.

How to make LinkedIn work for you:

• Keep your profile polished, with a strong bio and high-quality images.
  
• Share updates about your projects, not just finished pieces.
  
• Connect with industry people, curators, designers, and art consultants.
  

DeviantArt, Dribbble, and Cara: Niche Communities

If you’re a digital artist, illustrator, or designer, niche platforms like DeviantArt, Dribbble, and the newer Cara can offer more targeted communities.

How to make niche platforms work for you:

• Stay active and post regularly.
  
• Engage with the community, comment, like, and share.
  
• Treat it as both a portfolio and a networking space.
  

Pick What Works for You

Here’s the bottom line: you don’t need to be everywhere.

Pick the platforms that fit your art, your energy, and your audience. Show up intentionally, be consistent, build real connections, and, most importantly, let your art lead the way.

If you’re still unsure where to start, try experimenting for a month or two. See where you naturally enjoy posting, where you get engagement, and where you find the most opportunity.

Want help crafting your bio, choosing hashtags, or setting up your profiles? Feel free to ask!! I’m here to help you shine online. Don’t forget to visit the Art To Hearts Project for more artistic guides.