Studio Visit Book Vol. 1


How artist’s can use their Instagram as their art portfolio

Do you use social media and online platforms like Instagram but don’t know how to use it creatively to get your work seen? If you’re an artist, you’re in the right place.

In today’s fast-paced digital world, artists and art enthusiasts have found a new favorite spot, and it’s right on your phone – Instagram. This photo-sharing app has become a go-to place for everyone involved in art, like gallery owners, curators, artists, and people who love art. What’s so great about it? It lets you connect with others in a casual and direct way, which was really hard to do not too long ago.

Instagram has changed the way the art world works. It’s a place where you can easily show your art, make connections, and leave a good impression. Surprisingly, you don’t even need a website anymore; art pros often check your Instagram first, and your website second. This means you can put your art portfolio on Instagram for free and reach a big audience.

But there’s more to it. Instagram also lets you give people a peek into how you create your art. You can share what inspires you and show what happens behind the scenes. This way, you can get your art in front of new people every day. In simple words, Instagram is where you can find your audience, discover new opportunities, and connect with art collectors. Let’s dive into using Instagram for your art and see how it can help your creative journey.

Start with a clear and captivating Instagram bio

Your Instagram bio is like the cover letter for your Instagram portfolio. When potential clients visit your profile, the first thing they’ll check is your bio. They want to get a quick sense of who you are and what you’re all about. Create a bio that sums up your goals, passions, and interests in just a few sentences.

But coming up with the right Instagram bio can be a bit challenging. To start, ask yourself what message you want to convey to your clients. Here are some key elements to consider:


This is your account’s handle, and it can’t have spaces. You can use periods or underscores to separate words. You can go with your real name, the name of your business, or something that represents the type of content you share.


Make sure your name is clearly displayed in your bio. It helps clients remember you and find you on platforms like LinkedIn.


If where you live or your ability to travel is important for your clients, mention your location. It can be a deciding factor for potential gigs.


Describe what you do in a clear and creative way. You can look at the Instagram bios of other artists you admire for inspiration. Just remember not to copy them directly. 

Your Instagram bio should convey, in your unique style, what clients need to know to understand you and your art. Be concise, add emojis if you like, and most importantly, let your creativity shine through.

Share more of your art and less about other activities

Your Instagram account should be treated as your professional portfolio. This means you should consider removing photos of your meals or personal activities like bathing. Instead, think of it as a showcase for your best work. When someone visits your profile, they form quick judgments, so it’s essential to present a consistent style and theme.

In essence, your Instagram should reflect your identity. It’s a place where potential clients, art enthusiasts, and followers get to experience your work. To make a strong impression, curate your feed to include the finest examples of your art. This way, anyone who lands on your profile immediately sees the quality and consistency in your style.

Remember, the images you post on Instagram serve as a visual representation of your brand and talent. So, focus on showcasing your best artwork and maintaining a unified visual identity across your feed. This not only attracts more viewers but also reinforces your professionalism in the eyes of your audience. It’s all about making a lasting and positive impression with every scroll through your profile.

Credits: Nick Sider

One tip to remember. 

Don’t hesitate to include yourself in some of your Instagram shots. You might notice that your photos perform better when you’re standing next to your artwork or the subject of your creation. This is a crucial aspect that sets Instagram apart from typical, clean product photography. 

People want to connect with real artists, not just your artwork. So, let them see more than just your finished pieces. Share glimpses of your art, your studio, and the creative process. Many are genuinely interested in how something is made, so consider making short videos and reels to show your journey.

Start storytelling in your descriptions 

When it comes to your Instagram posts, make the most of the description space by sharing the story behind your art. Dive into how your creation came together, the inspiration that ignited your creative spark, and the journey you embarked on to bring it to life.

Instead of just focusing on art supplies, connect with your audience on a deeper level by weaving a narrative around your process. Discuss the challenges you encountered and overcame, the moments of inspiration that struck, and the emotional connection you have with your work.

While the technical aspects and materials used can be interesting, your followers are often more captivated by the story that lies beneath the surface of your art. By sharing your creative process and the passion that fuels your work, you not only make your art more relatable but also invite your audience to be a part of your artistic journey. So, use that description space to engage and inspire your viewers through the power of storytelling.

Regularly share work and process through Instagram stories

One of the keys to making your Instagram profile truly engaging and relatable is to regularly post stories about your work and your creative process. This practice allows you to offer your audience an intimate look into your artistic world.

Instagram Stories, with their ephemeral nature, provide the perfect platform to share behind-the-scenes moments, works in progress, and the daily life of an artist. You can use this feature to create a dynamic narrative that complements your static posts. It’s an opportunity to showcase your journey, highlight the evolution of your art, and connect with your followers on a personal level.

By consistently sharing your creative process, you allow your audience to feel like they’re right there with you on your adventures. This kind of engagement builds a deeper connection and keeps your followers eagerly anticipating your next story.

Whether it’s a quick video of you working on a new piece, a glimpse into your workspace, or a story about what inspires you, these little moments can be powerful in establishing a genuine connection with your audience. So, don’t miss out on the opportunity to share the stories behind your art—it’s a wonderful way to build a dedicated and appreciative following on Instagram.

Want to learn the art of using Instagram and elevate your art business?

If you’re finding Instagram Stories a bit challenging and want to harness this feature to enhance your art career, we’ve got the perfect solution for you. Join the ATH Instagram Stories Course, where you’ll unlock the secrets to making the most of this dynamic tool for artists.

In our course, you’ll learn how to create captivating Instagram Stories that not only showcase your art but also engage your audience effectively. We’ll teach you the art of using this feature to tell compelling visual narratives, share your creative process, and connect with your followers on a personal level.

Our experienced instructors will guide you through the ins and outs of crafting engaging Stories, from video techniques to content strategies. By the end of the course, you’ll have the skills and knowledge to elevate your Instagram presence, grow your audience, and take your art career to new heights.

Don’t miss out on this opportunity to master Instagram Stories and make your art journey even more exciting. Join the ATH Instagram Stories Course and start telling your. story in a way that resonates with your followers and opens doors to new opportunities.

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