How to Host a Virtual Exhibition

Today, we’re going to talk about something really exciting: how to host a virtual art show that truly wows your audience. Whether you’re an emerging artist or someone who’s been making art for years, hosting your own online art show is one of the best ways to get your work seen, tell your story, and grow your creative career, right from home!

You don’t need a fancy gallery. You don’t need to wait for someone to “pick” you. Thanks to the internet, you can create your own space and invite the world in.

Sounds good, right? But where do you start? What do you need? How do you make it feel special?

Don’t worry, I’ve got you. This guide will walk you through everything you need to know, step by step, in simple and clear language. So grab your sketchbook or a cup of tea, and let’s begin.

Let’s Start With The Basics: What Is A Virtual Art Show?

A virtual art show is simply an exhibition that happens online. Instead of people walking into a gallery space, they experience your artwork through their screen, on a website, in a digital gallery, or even via a social media livestream.

I know, it might sound a little less exciting at first. But trust me, it can be just as beautiful, emotional, and powerful as a physical show when it’s done thoughtfully.

And here’s the best part: you don’t have to wait for a gallery to pick you. You don’t need to spend a lot of money either. You’re in control. You get to be the artist, the curator, the storyteller, all of it.

If you’re wondering what that actually looks like, let me share a great example.

I recently came across a virtual exhibition hosted by the Arts to Hearts Project called “Time and Memory.” It’s an international juried group show that features artworks exploring how memories and moments shape us. Artists from around the world were part of it, and their work was shown through a beautiful online experience, no physical gallery needed.

Here’s what I loved about it: the exhibition didn’t just show images. It told a story. Each piece had a purpose, and the whole presentation felt meaningful. It was professionally done, but still warm and personal.

It’s a great example of how powerful a virtual art show can be.

And honestly, if they can do it, you can too.

Hosting your own virtual show doesn’t mean you have to be perfect. It means you’re brave enough to share your work. That’s what makes it special.

Why Go Virtual?

Hosting your own online show is empowering. It lets you share your art on your terms. You get to tell your story the way you want to tell it. And you’re not limited to one location. People from all over the world can experience your work, no matter where they are. Plus, let’s be honest: it’s affordable, flexible, and a smart move in today’s digital world.

Still, just like with a gallery show, a virtual exhibition needs care and creativity to make it special. So let’s talk about how to actually bring one to life.

Start With A Clear Vision

Before discussing tech or platforms, consider the topic of your show. Ask yourself: What do I want people to feel when they visit my exhibition? Is there a story or theme connecting these pieces? Maybe all your artworks were made during a big life shift, or they explore one subject from different angles.

You don’t need a hundred pieces. Even five or six strong, connected works can make a beautiful show. Choose the ones that feel like they belong together. This connection makes your show feel thoughtful and intentional.

Also think about your goal. Is this show about celebrating your work? Launching a new series? Selling pieces? Telling a deeply personal story? When you’re clear about your “why,” the rest of the process becomes much easier.

Choose The Right Place To Host Your Show

Once you’ve gathered your artwork and decided on your theme, it’s time to figure out where your show will live. If you already have a personal website, that’s a perfect place to start. You can create a special page just for the show. Add the images, a little introduction, and perhaps even a video.

But if you don’t have a website, don’t worry! There are many great tools available. You can use platforms like ArtSteps or Kunstmatrix to create virtual 3D gallery spaces. These platforms let your audience “walk” through the exhibition in a digital room, which feels pretty magical. It’s like a video game, but for art lovers.

Another fun option is to create a short video or slideshow, where you introduce each piece, talk a little about it, and show it in detail. You can upload this to YouTube, Vimeo, or even Instagram. Many artists also go live on Instagram or Facebook to give a real-time walkthrough and chat with viewers, which adds a lovely personal touch.

And don’t forget about platforms that help promote artists and virtual shows, like the Arts to Hearts Project and Open Call for Artists. These websites are fantastic for discovering new artists, open call opportunities, and sharing your virtual exhibition with a wider audience.

Make Sure Your Artwork Shines Online

The most important thing to remember here is that your artwork only exists online in this show, so your images need to be clear, bright, and as true-to-life as possible. Take your time photographing each piece. Natural daylight works best. Try to keep the background clean and neutral so nothing distracts from your work.

Once you have your images, write down the key details for each one: the title, medium, dimensions, and year. If you’re planning to sell, include the price, or just write “Available upon request” if you prefer to keep it private at first.

Think of your online show as your portfolio’s best version, it should be neat, organized, and inviting.

Tell Your Story With Words Too

Your art speaks for itself, but a few thoughtful words can help people connect more deeply. Write a short introduction for the show. Tell your viewers what inspired the pieces, what you’ve been feeling lately as an artist, or what you hope people notice or reflect on while viewing your work.

Keep your language simple, honest, and true to you. Don’t worry about sounding poetic or formal. Just speak from the heart. A warm, natural tone makes your audience feel like you’re there with them, guiding them through the show.

You can also include a short artist bio or statement. Tell people who you are, what kind of art you make, and what drives your creativity.

Add A Personal Touch

Now that your show is almost ready, think about how to make it feel even more special. Maybe you record a short welcome video saying hello and explaining what the show means to you. Or you could plan a little virtual launch event, just a casual live video where you talk about your process and answer a few questions.

You could also create a catalogue or mini digital booklet, showing the artworks with notes and background stories. It doesn’t have to be fancy; a simple PDF works just fine. It’s a lovely way for people to take your work with them and revisit it later.

Spread The Word

Now comes the fun part: inviting people to your show! Post on Instagram, Facebook, your newsletter, or even WhatsApp. Reach out to art platforms like Arts to Hearts Project, which often feature artists and promote online shows. Submit your show to places like Open Call for Artists, which regularly lists artist exhibitions.

You can also ask your friends and the art community to share it. When people feel personally invited, they’re more likely to show up, engage, and celebrate with you.

Keep It Open And Keep Showing Up

One of the best things about a virtual art show is that it doesn’t have to close after a weekend. You can keep it online for a week, a month, or even permanently if you like. And as people keep discovering it, your audience will grow.

Hosting a virtual show also builds your confidence as an artist. You’re not just waiting to be chosen, you’re stepping up and saying, “Here I am. This is my work. This is my story.” That’s a big deal.

And remember: it doesn’t have to be perfect. Your first show might feel a little nerve-wracking, but it’s also exciting. Each one will get easier, and each one will teach you something new.

Always Remember

Hosting a virtual art show is more than just putting your art online, it’s about creating an experience. You’re welcoming people into your world, even if just for a few minutes. You’re telling them a story, showing them your heart, and giving them something beautiful to carry with them.

So go ahead. Plan that show. Put your art out there. And most importantly—enjoy it. Because this isn’t just a digital display… it’s a celebration of your journey, your growth, and your voice as an artist.