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On this week’s Arts to Hearts Podcast, we have Natasha Ntone, a Paris-based contemporary art curator with extensive experience in both the American and European art markets. She has curated numerous exhibitions and worked with various artists, helping shape and advance contemporary art practices.
In this episode, Natasha talks about how the role of curators is changing in today’s art world. Instead of just picking and showing artwork, curators now work closely with artists to understand their stories and help them share their visions more genuinely. Natasha also shares her experiences working in the American and Parisian art markets, explaining how the U.S. market is faster and more trend-focused. At the same time, Paris places more value on cultural history. Her experiences show how curators today must be flexible and sensitive to different cultures and ideas.
Natasha also touches on the rise of online galleries, which have made it easier for people worldwide to access and buy art. She talks about how building genuine, trusting relationships with artists is crucial in showing their work in a way that feels true to their vision. Throughout the interview, Natasha opens up about the challenges she faces as a young curator trying to make her mark and shares her hope for creating art spaces that are welcoming and accessible to everyone.
Don’t miss out on this interview, which offers valuable insights into how the art world is growing, becoming more open, and influenced by technology. Tune into this week’s full episode!
This set effectively summarizes and segments the detailed content of the interview into easily navigable chapters for viewers.
| Timestamp | Summary |
|---|---|
| 0:01 | Introduction to Natasha on the Arts Two Hearts Podcast |
| 0:35 | The Evolution of Contemporary Art and Curatorial Practices |
| 6:45 | Artistic Aspirations and Community Evolution |
| 9:53 | Challenges and Opportunities for Young Curators in the Art Market |
| 18:24 | Tips for Young Artists and Aspiring Art Curators |
| 19:40 | Natasha Shares How to Find and Support Her |
0:00:01 – (Charuka): Hey, you guys. Welcome back to the Arts Two Hearts podcast. And today I have Natasha with me. Welcome to the podcast, Natasha. I am looking forward to it. Okay. Before we go forward, would you like to introduce yourself, who you are, what you do, so that our listeners can get familiar with that dance?
0:00:35 – (Natasha): Yeah.
0:00:37 – (Charuka): Okay. Okay.
0:00:50 – (C): It.
0:01:29 – (Charuka): Oh, wonderful. Tell me something. What do you think being a contemporary, like, curator? Your lens as a curator today is different from the curators that we’ve had over the years. How has the contemporary market evolved for artists also?
0:02:00 – (Natasha): Yeah.
0:03:13 – (Charuka): And what, as a contemporary curator, how do you think the contemporary art scene has evolved and changed since, you know, over the years?
0:03:26 – (C): It.
0:04:02 – (Charuka): What brought you into the art, specifically, what has been your journey? Why did you choose to become a curator? How do you think, is the american market different from the parisian market in the european market? Do you see, like, specifically, how do you see, what are the major differences you see? Let’s talk about that.
0:05:59 – (Natasha): Yeah, it’s a. Yeah, I, yeah, it’s.
0:06:45 – (Charuka): More like renaissance, like baro art deco, like all. And it’s how more sophisticated and, like, I think I’d say, like, culturally more contextual.
0:07:08 – (Natasha): Yeah, yeah.
0:07:44 – (Charuka): Did you ever think of yourself becoming an artist? Was that ever, like, something that you thought about? Like, you know, why not paint yourself and like.
0:08:08 – (C): It?
0:08:50 – (Charuka): What is exciting for you now as a community? Like, I think, like, you know, I can say from an artist perspective, like, I can see how many things have changed from before to. But I’d love to hear from you as a curator also moving from America to Paris, how has that opened up your thought process? Sometimes when we move from place to place, like, you know, a lot of cultural background changes, people behavior changes, like your role as a curator in contemporary art scene, what do you think? How, what is, how has that evolved? Actually.
0:09:53 – (Natasha): It’S interesting.
0:11:07 – (Charuka): And how do you think, how has a young curator, your relationship, building relationship with artists, working with artists, what is your approach to it?
0:12:18 – (Natasha): Yeah, how do you, how do you.
0:12:21 – (Charuka): How do you open up that conversation with artists? How do you build more meaningful relationships? And how do you also find artists that speak to you? How do you think online galleries today have changed the art market specifically.
0:13:44 – (C): Do.
0:13:45 – (Charuka): You think that more people are buying art online right now?
0:14:04 – (Natasha): Yeah. Yeah.
0:14:11 – (Charuka): I think it’s also opened up. It’s made easier. Absolutely. Absolutely. What else, what do you think is the hardest part being a young curator today? What is the hardest thing for you?
0:16:02 – (Natasha): Yeah, yeah.
0:16:18 – (Charuka): If I were to ask you, like, a secret tip, a secret tip. If a lot of artists who are listening to this episode who are, as you know, young and fresh as you, what would that be for them to, let’s say, sell more art. Okay. What are your future plans now? Where do you aim to be? What’s your goal? What’s your dream? Let’s let’s hear that. Perfect. And one last tip for anyone who’s looking to get into, you know, being an art curator or get into the field, what’s your one tip if you know.
0:18:24 – (C): It?
0:18:57 – (Charuka): I love that advice. Can you hear me?
0:19:40 – (Natasha): Yeah, yeah, yeah.
0:19:43 – (Charuka): Perfect. Thank you so much, Natasha, it was so nice to speak to you. Where can people find you, support you? And if there’s anything that you want to share with us, please go ahead. Perfect. Thank you so much.
.
About the Guest(s):
Natasha Ntone is a curator, art advisor, and art writer based in Paris, France. She identifies as a French-American dual citizen, born in Brooklyn and growing up in New Jersey. During her youth, she was involved in competitive soccer and was recruited to play at the Division 1 level for the University of Maryland. After completing her Bachelor of Arts in art history and English language and literature, she lived and worked in Washington, D.C. Eventually, she moved to Paris to further her studies, where she earned her Master’s degree in art history with a specialization in contemporary art from la Sorbonne, and she has remained in Paris ever since.
Throughout her academic and professional journey, she has cultivated an ever-evolving passion for art history and the market. Her experience includes positions at the Smithsonian Institution’s Hirshhorn Museum and the Whitney Museum of American Art. She serves as the Chief Curator and Head of Content & Merchandising at Singulart. Additionally, she works as a freelance art writer, art researcher, and French/English translator, collaborating with various clients, including galleries, design studios, digital publications, independent artists, and private collectors.
Episode Summary:
In this engaging episode, Natasha Ntone, a curator, art advisor, and writer based in Paris, shares her insights on the evolving landscape of contemporary art curation. As a dual citizen of France and the U.S., Natasha discusses her journey from growing up in New Jersey and playing Division 1 soccer to earning her Master’s degree in art history from La Sorbonne. She highlights the importance of collaboration between curators and artists, emphasizing the need for genuine relationships that honor the artists’ visions. Natasha contrasts the fast-paced, trend-driven American art market with the culturally rich Parisian scene.
Moreover, she explores the significant impact of online galleries in democratizing art access and broadening audiences. As the Chief Curator at Singulart, Natasha combines her experiences from prestigious institutions like the Smithsonian and Whitney museums with her current role, striving to create inclusive art spaces. Throughout the conversation, she reflects on young curators’ challenges and her aspirations to foster a more accessible and culturally sensitive art environment. Natasha’s journey and insights provide a valuable perspective on the future of art curation in a rapidly changing world.
Key Takeaway
- Natasha highlights the nuanced differences between the American and European art markets, emphasizing the cultural and contextual variances that influence art curation.
- The evolution of the contemporary art scene is discussed in detail, focusing on the increased accessibility and democratization of art through online galleries.
- Natasha shares her methods for developing strong, meaningful relationships with artists, emphasizing the importance of open communication and mutual respect.
- There’s a candid discussion about the challenges of being a young curator today, including navigating an ever-changing art market and establishing a unique curatorial voice.
- For aspiring curators and artists, Natasha offers practical tips on selling art and effectively integrating it into the art community.
Notable Quotes:
“The cultural context in Paris is vastly different from what I experienced in America, which fundamentally alters my approach to curating.”
“Online galleries have really changed the game, making art more accessible to a global audience.”
“Building relationships with artists is about creating a dialogue, understanding their vision, and helping them articulate that to the world.”
“As a young curator, one of the hardest things is carving out your own unique space in an already crowded market.”
“My advice to young artists is to stay authentic to your vision and leverage online platforms to reach a broader audience.”
Charuka Arora is the founder of the Arts to Hearts Project and Host of the Arts to Hearts Podcast. She is also an acclaimed Indian artist known for her contemporary embellished paintings. Her unique blend of gouache, collage, embroidery, painting, and drawing explores the intersection of art, culture, heritage, and womanhood. Through her work, she tells stories of female strength and encapsulates them in pieces that can be treasured for generations.
Charuka’s work draws inspiration from Hindu mythology, recognizing women as vessels of Shakti, the cosmic energy. She beautifully portrays powerful goddesses like Durga Maa riding a tiger or lion, symbolizing their unlimited power to protect virtue and combat evil.
Through her art, Charuka invites us into the world of women, showcasing their beauty, strength, and resilience. Her creations not only exhibit exceptional talent but also serve as an inspiration and a symbol of hope for those challenging societal norms.
Arts to Hearts Podcast is a show delving into the lives and passions of renowned artists. From running creative businesses and studio art practices to cultivating a successful mindset, Charuka Arora engages in heartfelt conversations with her guests. Experience your personal happy hour with your favorite artists right in your studio.
Through candid discussions, Charuka and her guests reveal the joys and challenges of a vibrant creative life, both within and beyond our studios. Get ready to be inspired and uplifted as you tune in.
Natasha Ntone
Natasha Ntone is a curator, art advisor, and art writer based in Paris, France. She identifies as a French-American dual citizen, having been born in Brooklyn and growing up in New Jersey. During her youth, she was involved in competitive soccer and was recruited to play at the Division 1 level for the University of Maryland. After completing her Bachelor of Arts degree in art history and English language and literature, she lived and worked in Washington D.C. Eventually, she moved to Paris to further her studies, where she earned her Master’s degree in art history with a specialization in contemporary art from la Sorbonne, and she has remained in Paris ever since.
Throughout her academic and professional journey, she has cultivated an ever-evolving passion for art history and the art market. Her experience includes positions at the Smithsonian Institution’s Hirshhorn Museum and the Whitney Museum of American Art. Currently, she serves as the Chief Curator and Head of Content & Merchandising at Singulart. Additionally, she works as a freelance art writer, art researcher, and French/English translator, collaborating with various clients, including galleries, design studios, digital publications, independent artists, and private collectors.
Natasha Ntone is a curator, art advisor, and art writer based in Paris, France. She identifies as a French-American dual citizen, born in Brooklyn and growing up in New Jersey. During her youth, she was involved in competitive soccer and was recruited to play at the Division 1 level for the University of Maryland. After completing her Bachelor of Arts in art history and English language and literature, she lived and worked in Washington, D.C. Eventually, she moved to Paris to further her studies, where she earned her Master’s degree in art history with a specialization in contemporary art from la Sorbonne, and she has remained in Paris ever since.
Throughout her academic and professional journey, she has cultivated an ever-evolving passion for art history and the market. Her experience includes positions at the Smithsonian Institution’s Hirshhorn Museum and the Whitney Museum of American Art. She serves as the Chief Curator and Head of Content and merchandising at Singulart. Additionally, she works as a freelance art writer, art researcher, and French/English translator, collaborating with various clients, including galleries, design studios, digital publications, independent artists, and private collectors.
How Contemporary Art Curation is Changing
The world of contemporary art is excitingly shifting, with new curators like Natasha bringing fresh perspectives and connecting cultural worlds like America and Paris. Curators are no longer just picking and choosing what goes into a gallery. They’re becoming partners with artists, building deep relationships that help bring more authentic art experiences to the public. Plus, online galleries are making it easier for people everywhere to buy and enjoy art, breaking down old barriers and opening up the art world to more people.
In a recent episode of the Arts to Hearts podcast, host Charuka had an inspiring conversation with curator Natasha about the significant changes happening in the art world. Their talk sheds light on what it’s like for artists and curators in today’s ever-evolving art scene.
The Evolving Lens of Contemporary Art Curation
Art curation today is nothing like it used to be. Natasha explains how curators now embrace new ideas and diversity, compared to when curators mostly follow strict guidelines and traditions.
Charuka asks Natasha, “Your lens as a curator today is different from the curators we’ve seen before. How has the market for artists changed along with it?”
Natasha responds by highlighting the more personal and collaborative role curators now play. Instead of just selecting and arranging art pieces, curators build strong relationships with artists, trying to understand and showcase their vision authentically. She also points out that today’s curators must be adaptable, sensitive to cultural and social shifts, and open to new ideas, especially in a constantly changing world.
“As a young curator, one of the hardest things is carving out your own unique space in an already crowded market.”
Natasha Ntone- Arts to Hearts podcast s04e34
Curating Across Cultures: America vs. Paris
Natasha’s experience curating in America and Paris offers her unique insights into how different regions approach art. Charuka asks, “How do you think the American art market is different from the Parisian and European markets?”
Natasha explains that while the American art market is fast-paced and driven by trends, the Parisian market focuses more on historical and cultural significance. This gives her a rich perspective, allowing her to blend both approaches in her work and cater to a wide range of audiences and artists. Natasha’s ability to work across these different cultural landscapes showcases the flexibility and understanding curators need today to thrive in the global art world.
“Building relationships with artists is about creating a dialogue, understanding their vision, and helping them articulate that to the world.”
Natasha Ntone- Arts to Hearts podcast s04e34
How Online Galleries Have Transformed the Art World
One of the most significant changes in the art world has come from the rise of online galleries. Natasha shares how these platforms have opened new opportunities for artists and collectors. Charuka asks, “How do you think online galleries have changed the art market?”
Natasha explains how these platforms have made art more accessible, allowing people to view and purchase pieces from anywhere in the world. This has been particularly beneficial for emerging artists who may not have the chance to showcase their work in traditional galleries. The ability to reach a global audience has helped more people connect with art and made buying art more inclusive.
Building Real Relationships with Artists
A key theme throughout the conversation is building genuine, meaningful relationships with artists. Charuka asks, “How do you start conversations with artists and create these deeper connections?”
Natasha emphasizes the importance of trust and open dialogue. She believes that curators need to take the time to get to know artists personally, understanding their stories and the emotions behind their work. This helps present their art in a way that truly resonates with audiences. Natasha views her role as a bridge between the artist and the public, ensuring that each artist’s vision is accurately represented.
Natasha’s journey as a young curator highlights the exciting changes happening in contemporary art. From the rise of online galleries to the importance of cultural sensitivity, her insights provide a glimpse into the future of art curation. Her advice for aspiring curators and artists is simple: stay authentic, embrace collaboration, and be open to new opportunities. The art world is evolving, and with the right mindset, there’s room for everyone to make their mark.
You can contact Natasha through her Instagram handle and website for more details about her work.
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