How To Successfully Sell Your Art Prints In 2023
Are you an ambitious artist prepared to show the world your artwork? Do you have stunning art prints of your artwork that you’d like to sell but need to make sure people can locate them and buy them?
Selling art prints might be the best method to market your artwork and bring in some more cash if you are seeking a means to do both. Not only is it a quick and easy way to get your work out there and make a profit, but you also don’t need a significant history in business or marketing — all you need are the appropriate tools available to you at your fingertips. But how exactly do you generate and sell art prints when so many possibilities are available?
In this article, we will go over everything you need to know to start selling art prints quickly, making it possible for you to turn your artistic ideals into a tangible reality.
But when you are creating an art prints business, there are many things to consider, from choosing a price range and what prints to sell to building an online shop or portfolio and designing a branding strategy. So, Continue reading since this article will provide you with all the information you require regarding selling art prints.
Steps to Remember When Selling your Art Prints
These are a few steps to remember when you are about to sell your art prints.
1- Decide the Price Point and the Prints that you wish to sell
Determining a pricing structure that will work for you and your consumers before you begin selling art prints is crucial. This step should be done as early in the process as possible.
And for that, the first step is to do research. Research to find out how much other artists in your niche are charging for their services, and then adjust your prices appropriately based on the calibre of the products you sell.
Along with this make sure that you also sell the original artwork as well. The reason is that when you sell the original artwork and print reproductions of the same piece, but at different prices will allow you to attract both kinds of buyers. The one searching for something one-of-a-kind and the one looking for something at a lower price point.
In addition, also determine which sizes of prints you will be selling, such as 8×10, 11×14, 16×20, or any other size and whether or not you will provide customers with a selection of frame options.
Deciding on all these points beforehand will help you in selling your art prints smoothly. So make sure that you take all these decisions on time and then plan accordingly.
2- Establish a Digital Store or Portfolio
Create an online shop or exhibit portfolio photographs of your artwork with information about each item, such as size, edition number (if applicable), and pricing range, to get started selling art prints online.
When you click images of your artwork make sure to take a photograph from different angles. Because when you display several different views of each piece it gives clients a more comprehensive look at the artwork they’re going to buy.
In addition, you should include descriptions that adequately explain the artwork so that customers know what they are purchasing before they decide to buy it.
Furthermore, make sure that you make the buying process as smooth as possible. One of the ways to do that is to include different payment options available to your customers such as PayPal, Visa etc. This will make it easy for the customers to take quick action so make sure you add it.
3- Utilize the many Social Media Platforms to Market your Art Prints
When it comes to the internet promotion of your art prints, one of the most powerful methods that you can use is social media.
Make profiles on social media websites such as Instagram and Facebook devoted to promoting your artwork. Do not forget Pinterest in this process. Utilize these accounts to post photographs of your work and interact with potential customers through comments and direct messages about specific artworks they may be interested in purchasing or collaborating with other artists on creative initiatives that involve your artwork.
4- Create a Unique Style for your Business
It is essential to have a powerful brand around your art prints if you want them to differentiate themselves from other businesses operating in the same market. Invest some time and effort into selecting colours that most effectively convey the essence of your brand, as well as designing logos and watermarks that will be included on all forms of promotional material, such as social media posts and profiles, as well as product packaging and labels (if applicable).
It is also beneficial to create content related to some aspect of the production of the art print, such as how it was made or stories behind certain pieces that give viewers more insight into what inspired you to make them, which leads customers to feel closely connected with you.
5- Ship Orders Quickly While Maintaining Their Safety
Nothing irritates clients more than when their items arrive damaged because of insufficient packaging materials or when delivery timings are too slow.
Ensure all orders are shipped immediately after the purchase, preferably within the first 24 hours. Use reputable shipping companies like USPS or FedEx, along with secure boxing and shrink-wrap materials explicitly designed to ship fragile products like art prints safely.
This will ensure the customers that their items will arrive exactly as promised and without any problems. All this will only be possible if sufficient care is taken while the shipment is transported.
6- Promptly respond to any Questions or Comments raised by Customers
Even after a customer makes a purchase, you still have a duty to treat them well. Increased sales are sometimes ascribed to the fact that customers are delighted by the promptness with which their messages are answered or the helpfulness of the recommendations they are given in regard to the items being offered.
Keep this in mind when communicating with current or potential customers through various channels such as email, phone calls, social media, etc., even if doing so occasionally requires you to respond outside of typical business hours. In addition, by inquiring things like “How did everything come out? It’s important to ask, “Did everything arrive safely?” because it can strengthen relationships between buyers and sellers while also promoting positive feedback in the form of reviews, testimonials etc that can aid with future sales chances.
Art Prints are an excellent way to promote your art and make money for any kind of artist. Always remember that getting familiar with knowledge of marketing and promotion, setting reasonable prices, and following best practices in packaging and delivery will all contribute to your art print business’s success.
Furthermore, keeping one’s focus at a level that allows one to remain productive and profitable requires a degree of order throughout the process.
And in the end, never forget that there is no such thing as a perfect solution. You might need to modify your strategy as you gain expertise and determine which methods are most beneficial to you and your organisation. And the right approach will guarantee that your art prints sell quickly to satisfied customers who can’t wait to add them to their collections or display them proudly in their homes.
So, this is all from my side for today and I will see you with some articles in the coming days. Till then take care of yourself and keep creating the magic that you do. Good Bye!