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Rithika Merchant: Cover Artist, Arts to Hearts Magazine Issue 1

Arts to Hearts Magazine is a vibrant celebration of creativity, bringing together artists and art lovers from all corners of the globe. Born from a quarterly call for art, the magazine showcases over 50 talented artists, offering readers a rich and diverse look into the ever-changing world of art. Each edition covers a wide range of topics, from the business side of art, offering valuable advice for both emerging and established artists, to deep dives into the inspirations behind today’s artistic movements. This magazine is a space for artists to connect, discover new talent, and share the creative processes that shape their work. Its mission to inspire, educate, and bring the art community together makes it a truly special resource.

In its very first edition, the magazine proudly featured Rithika Merchant’s art on the cover, and her contribution was nothing short of breathtaking. Her stunning piece, thoughtfully crafted with delicate watercolors and intricate details, perfectly captured the essence of her distinctive style. The cover radiates a sense of wonder, drawing viewers into a world where mythology and nature intertwine. Every brushstroke tells a story, inviting the reader to explore the layers of meaning within her work. Rithika’s vision transformed the cover into more than just an image; it became a captivating entry point into her unique artistic universe, solidifying her as a leading figure in contemporary art.


Who is Rithika Merchant?

Rithika Merchant, born in 1986 is a Mumbai based contemporary artist who has mastered the art of storytelling through her unique visual language. Her creations, filled with intricate details and thought-provoking motifs, take viewers on a journey that blurs the boundaries between myth, nature, and imagination. Her work is a bridge between ancient traditions and modern narratives. And the more you dive into her world, the more layers you uncover.

Education and Background

Rithika’s journey into the art world started early. Growing up in Mumbai, a city teeming with energy and culture, she developed a natural curiosity about the world around her. This curiosity eventually led her to New York City, where she honed her craft at the prestigious Parsons School of Design. In 2008, she graduated with a Bachelor of Fine Arts degree, marking the start of a career that would span continents and cultures.

Today, Rithika calls both Mumbai and Barcelona home. This unique blend of Eastern and Western influences is evident in her art, giving it a universal yet deeply personal touch.

Artistic Style and Themes

What truly sets Rithika Merchant apart is her remarkable ability to create art that feels both timeless and deeply meaningful. Working primarily with watercolors and paper collages, she employs muted tones and organic shapes to craft pieces that exude delicacy yet leave a lasting impact. Her art carries a quiet power, drawing viewers into intricate worlds where every detail feels intentional and part of a larger story.

Merchant’s work is rich with fantastical creatures, intricate patterns, and motifs inspired by nature. These elements fit together beautifully to create stories that explore deep themes like mythology, ecology, and the unseen connections between us all. Whether it’s a mythical animal or an imagined, dreamlike landscape, each piece feels like part of a bigger, interconnected story.


While deeply rooted in cultural and natural symbolism, her creations transcend specific contexts to resonate with audiences worldwide. They speak to shared human experiences, universal myths, and our enduring relationship with the environment. In her hands, these symbols and stories become bridges—inviting everyone, regardless of background, to reflect on the connections that define us and the world we inhabit.

Rithika’s World on Display

Rithika’s art has found homes in galleries and exhibitions worldwide. She has captivated audiences with solo exhibitions like:

  • Terraformation at Kristin Hjellegjerde Gallery, London
  • Festival of the Phoenix Sun at Galerie LJ, Paris
  • Birth of a New World at TARQ, Mumbai

Her work has also been a part of notable group exhibitions, including the Asia Pacific Triennial of Contemporary Art in Brisbane and Ecospheres in Johannesburg. These events have solidified her place in the global art scene, earning her a loyal following and critical acclaim.

Collaboration with Fashion

Merchant’s artistic brilliance extends beyond the canvas. Her collaboration with the luxury fashion house Chloé has brought her visionary designs to the world of high fashion. These partnerships have earned her significant accolades, including the Vogue India Young Achiever of the Year Award in 2018.



Awards and Accolades

Rithika Merchant’s impact on the art world has been widely recognized. She was named one of Vogue Magazine’s “VogueWorld 100 Creative Voices,” highlighting her significant influence on global creativity. Additionally, her artwork Saudade won the prestigious Sovereign Asian Art Prize, cementing her reputation as a leading figure in contemporary art. These accolades not only celebrate her exceptional talent but also affirm the emotional depth and cultural relevance of her work.

Why Rithika Merchant Matters

In a world that often moves too quickly and feels disconnected, Rithika Merchant’s art offers a much-needed pause—a chance for quiet reflection. Her ability to blend elements of culture, history, and ecology into cohesive and meaningful works makes her a standout figure in contemporary art.

Whether you’re an art enthusiast, a nature lover, or simply someone looking for inspiration, Rithika’s work is something you won’t want to miss. If you haven’t yet explored her art, including the stunning cover she created for Arts to Hearts Magazine, it might just take you to a whole new realm of creativity and wonder.

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