00:02.13
charukaarora
Hi hi shiangi welcome to the podcast absolutely pleasure and I’m very very I’m always very excited and happy um to share another South Asian Indian
00:04.21
Shubhangi
Hi Chalka Thank you for having me here.
00:18.87
charukaarora
Voice female boys female artists because we don’t get away like you know, a lot of them even though we try um and we are very excited and not only because of that. But I’m also very excited because you are um, someone who’s not like. Who’s doing something very different which isn’t as mainstream as other forms apart and you have a very interesting journey that I’m very excited to learn more about how tons of questions. But. First let’s begin with can you a little bit introduce yourself for anyone who’s joining in and you know just want to so know a little bit about you first.
00:59.24
Shubhangi
Yeah, so um I’m shabanghi rayja and I like to be called shubi for short because I have a really long name and hard to pronounce especially for from for people not based in India so should we eat it and I am a 3 d artist.
01:13.58
charukaarora
Um, yeah, yeah.
01:18.68
Shubhangi
And that is also quite a journey. How I begin with three d artists I’ve been doing that for about 3 to 4 years but I’ve been into illustrations animation and graphic industry since about a decade now. So I’ll quickly. Um.
01:22.15
charukaarora
Um, 32
01:35.30
Shubhangi
Tell you about how I got into this so I was also a little kid who loved to draw and illustrate and I’m really ah fortunate that my parents recognized it and they encouraged me. They never pushed me into yeah that’s that’s very rare at our times. Actually it hope and ah.
01:45.74
charukaarora
That’s next. Um, yes, and and a I even today I think even today in India it’s gotten better.
01:53.99
Shubhangi
Sorry, yeah, even today but slightly things are creative perfect are being respected now. So slightly people are more open and we are progressing actually but at that time of there were only three careers doctors engineers and probably teachers.
02:03.97
charukaarora
Yeah, yeah.
02:10.18
charukaarora
Yeah.
02:12.94
Shubhangi
And that’s what my parents were my mom was a teacher and my dad was an engineer and but they were open enough to let me try whatever I wanted they put me into music. They put me into art classes and a lot of stuff and they were giving us chances to explore things out. So Um I Love to Draw. I Love to draw a lot and my my ah copies and notebooks were filled with illustrations and cartoons of teachers sometimes making fun of them sometimes appreciating them but they were a mix and my notebooks used to travel into different sections because they were filled with these illustrations and comics.
02:49.30
charukaarora
Um, yeah.
02:49.94
Shubhangi
And I used to get a lot of attention to that attention because of that. So what happened is I really got to know at 1 of the incidents then that since this is being appreciated and I have the power to make people laugh or invoke some emotion through my art. Then I decided. Yeah, this is something that I wanted to do and this was like when I was in elevenwe class but I was a little scared ah to tell it to the world I mean inside I knew that I am a creative person. But again when I passed Eleven Twelfth class my parents. Um it was.
03:17.50
charukaarora
Um, that’s you.
03:26.87
Shubhangi
I Mean you don’t have to think it True. You just have to give the engineering exam I mean in the past it was so organic that I found myself sitting in. You know, exams for I I T J E and all those all those ah big names. Ah, but that didn’t happen. Fortunately for me that didn’t happen and nobody felt sad about it because they knew something or the other would happen. My parents were confident I was also confident So My father ah found this course called animation. Around his office space only and this was one course that was offering a very reliable BSC degree which meant a lot and that meant job security and everything and my father just suggested it. Why didn’t you try that and I went to the college and I was really Happy. It was my zone. Because we were ah we were you know study about art from basics from an autotomy from drawing from each and every skill and that was heaven for Me. We were having outer classes. They would take us to railway stations make us sit and you know ask us to Draw. We were going to parks. It was not.
04:23.49
charukaarora
Um, wow.
04:29.43
charukaarora
Yeah, within yeah.
04:30.33
Shubhangi
Ah, classroom which was ah you know, locked up or it was not inside the room but it was outside. We were visiting places and they were workshop. They was in um, my favorite was an acting workshop and the tea things to come from Nsd and you know she would just tell us. To ah, she would just give us a situation and asks asked us to act us out and I was really loving it and I think that course shaped me as a person. It just killed killed all my fears like facing the crowd or talking to people and I slowly came out of my shelf.
05:06.54
charukaarora
I Love and it’s so nice to hear that in an animation course you were also being taught acting and like how thoughtful and how liberating is that that you know.
05:07.95
Shubhangi
During that course and that was wonderful. So the curriculum was beautiful.
05:19.70
Shubhangi
Um, Java.
05:23.92
Shubhangi
Um, yeah.
05:25.93
charukaarora
And which is also very unusual specifically in India where you know we’re a lot more traditional antiity based education system and where schools and you know colleges were exploring beyond that and you know, um, not only thinking of giving you tools in the sense of business and creativity. But also.
05:32.75
Shubhangi
Um, yeah.
05:45.65
charukaarora
Your mindset like get how to get all those tears handling fears like acting I’m sure it would have helped you the stage fright and like you know, sharing your voice and you know performance and it’s it’s It’s very refreshing and nice. Actually.
05:46.65
Shubhangi
Um, tackles. Yes.
05:51.28
Shubhangi
A lot now.
06:01.65
Shubhangi
Yeah, actually it was really good. So um, after that college I briefly joined an advertising firm as a junior animator and I enjoyed there also because the culture was really poor. It’s it’s a good advertising agency in Delhi now.
06:09.53
charukaarora
Um, so that okay.
06:19.30
Shubhangi
And it’s been acquired by densu so of that time it was small. It is it had just starting. You know it was the 1 agency which recognized the power of advertising on social media at first. So um I was able to learn a lot.
06:30.28
charukaarora
Um, okay yeah.
06:35.37
Shubhangi
That how can use social media to you know, always get what you want so for the brands for yourself and everything so I started there but I was lucky enough to get some freelancing projects in hand at that time only because of my community beking from advertising people. And then I thought there were some ups and downs in office that the flow of projects was not constant. So I thought okay, let’s take a break and I I think I have worked for about three months and I’ll do only freelancing for that amount of time. And I had really great projects comic books and whatever the projects my heart was in I had got those projects. So um I ah quit the job I was I think 21 that time. So I just quit the job writing an email to my boss I’m sorry I won’t be able to come from tomorrow onwards because I’m going to freelance. Just.
07:32.31
charukaarora
Um.
07:32.75
Shubhangi
And I wrote that cute email and I did not go ah to the office from next day onwards but then I was called by I try excuse me, you have to do an exit intoho so I went and did exit interview and they told I had just 1 thing to say because I want to freelance. And said okay, you can go so I was really young and naive that time and I was open to experiment I had a lot of confidence and so but all this came down a little bit because after three months I did not have work I kind of overestimated myself.
08:05.14
charukaarora
Um, you answer is highlight really hard. Yeah.
08:11.12
Shubhangi
I did not know that type. So ah, back time my sister came in who is um ah she’s a software person and she’s very tech savvy and she introduced me to this site call freelancer dot in 1011 years back so at that.
08:23.17
charukaarora
Okay, okay, lot man.
08:26.98
Shubhangi
It was not so saturated like it is right now there were not many people but what I found there was one good thing that so many people want animations. There is so much of work. So many startups who are asking for videos and I I did not have that in my mind that you know animation is because in India 10 years back nobody was using animation for ah you know their own benefits. It was just a medium of entertainment probably on television but not more.
08:45.80
charukaarora
Um, you it wasn’t as mainstream. Yeah.
08:55.63
charukaarora
Um, and it was high budget. You know so.
08:58.53
Shubhangi
It was high budget and there weren’t many people who could deliver it. You know on time and things like that. So um, ah there um I tried hard I used to go and bid on the projects but my sister just paved a path and I think I am a person if you tell me that you got to do this active book. But.
08:58.92
charukaarora
Um, like yeah yeah.
09:14.39
charukaarora
Um, need this blood in.
09:17.44
Shubhangi
Ah, and so and I think that yes I’m a yes person in life. So ah so I said yes to that and after like a couple of weeks I got my first white board of animation video and I was in so.
09:26.44
charukaarora
Okay, yeah, but it became quite popular. Every other company was you know the same. But and when they had these all these operators doing it in all of that. What.
09:36.59
Shubhangi
Yeah, yeah, yeah, yeah, yeah, it was. It was just starting that time 10 years back because it was quick to execute white boot videos and so I did my first one at that time and since then I’ve been ah uploading the works of. All over social media. Whatever I do and I ah, till now I get work through that work. Also so it’s the.
10:01.54
charukaarora
Oh wow so Mike oh god you know I it’s so interesting that I read one of your posts which was you know your journey of um, doing a job quitting your job. Taking a freelance and then you mentioned making clay making Clay toys and then coming to blender and I was like you know when before I actually had like a real community and I think for a very long time I never felt I had a community in the sense of who I could speak to understand I had I had people around me but not the people who were.
10:23.26
Shubhangi
Um, yeah, yeah.
10:35.71
charukaarora
I was people around me was not were not artists creatives I was born into like you know my family comes from business class or you know everybody’s into um, nobody was in the creative field around me I am the only person in my family who chose this part and. Um, also culturally I think um, we’re still we I think it’s gotten in so much better. Thank goodness. But at that point even like you know ten years ago a couple of years even a couple of years ago so it wasn’t you know there wasn’t a huge amount of artist creators coming to get them and. I used to feel like you know I would move from 1 place to an another so I would like okay let me try this I want to become place and then I figure it out I’m like oh my god I don’t like this what next? Okay, let which I this and then if I I wouldn’t do that I used to feel like so confused. There was no rule book. There’s no path like okay like ah you know if you know you’re doing in engineering these are theans you need to take this is a good job. This is ah you know all of that even though I don’t think that stays true anymore. But let’s say there’s a blueprint but you know there’s huge amount of Selfdoubt that comes when you are.
11:40.70
Shubhangi
Um, and and.
11:51.78
charukaarora
Moving from one point to another and figuring out and specifically if you do not have a community who normalizes that for you like you know? Yeah, you know we all go through that we all have that we all figuring it out. Not yesterday. Not today we will always keep doing that in. No matter how much ahead are we in our careers. How much time we put in the evolution. This is a part of that evolution and when I read your post and I was like you know what? this is so strange that as we all go through these phases like where we know like you know we’ve been doing experimenting and and I think our. Phases of experimentation are very different. We all have different stages in how we experiment but we all feel so alone and we feel like okay you know there’s some did you ever feel. Okay, my question did you ever feel? Um, did you ever feel that you were lost um or um.
12:29.74
Shubhangi
Um, that’s true. Yeah.
12:48.13
charukaarora
Self-doubt. Okay I do not know I’m not good enough when I’m not able to stick to 1 thing or you know all of those did you have those fears while you were doing all of these things and moving and experimenting or do you have them today and.
13:05.70
Shubhangi
There are phases sometimes I do have because freelancing is very unpredictable right one day. Actually you um I Always ah you know want good and big projects and whenever they are finished. You are lost again. What next become.
13:17.78
charukaarora
Yes, yes.
13:20.68
Shubhangi
We always grabbed this question so in the initial time as you talk about the claying that happened the initial phases of freelancing when I was like I told you twenty one I was not taking so much pressure because I was just playing around I was playing around with my stuff and I think.
13:36.81
charukaarora
Um, so.
13:40.50
Shubhangi
When there is the playfulness in the work that an artist is creating that really instantly hits with the buyer or the viewer or the art appreciator or whoever Yeah yeah, you’re just focusing on enjoying yours yourselfves through the process and that’s how clean.
13:48.20
charukaarora
Because they’re not trying to push too hard. You’re just focusing on what you’re creating.
14:00.10
Shubhangi
Clay came into my life because I was thoroughly enjoying it and at that time I think I had sold hundreds of toys I had started this little business ah people would send me pictures of their you know, ah good moments and precious moments and I would just make the toy figures put a backdrop and send them back and i. I mean I don’t know I still remember I had sent all these ah you know toys to different parts of India and even abroad so it was going really well but I had to stop it because my mom ah had been. Um. She was not keeping well and we couldn’t expose her to dust and stuff so that had to stop coming back to your question feeling. Ah lost that that always comes briefly when there when you are trying to decide what you’re going to do next. But once you get.
14:41.32
charukaarora
Um.
14:46.74
charukaarora
Um.
14:53.71
Shubhangi
The idea what is the next thing So whenever I yeah whenever I sit and Journal or talk to myself only I Always think that I should be inspired by life at all times so you have so many things going on the podcast.
14:55.13
charukaarora
Um, that because of excitement.
15:11.87
Shubhangi
The editorial and um, you have you’re going to take workshops I was reading that so you know that something is happening. You’re looking forward to something and we can just rely on probably 1 thing like selling paintings in your case or getting. Servicebased base client work in my case but we are parallelly doing a lot of stuff and that keeps this going. So if that thing is there, you wouldn’t feel lost but middle of my freelance feel I told you I did not feel this when I started off because I was in the play mode middle of.
15:31.85
charukaarora
I Think things. Yeah. Um, yeah I Think that’s a good.
15:47.77
Shubhangi
My career I used to feel that a lot because I was not aware that we can you know channelize our energy into these different moves right? But now I am again because I’m doing a lot of stuff. So now I often pick myself up when I feel lost. So I believe.
15:51.87
charukaarora
And right so good. Yeah yeah.
16:07.40
Shubhangi
It’s okay to feel lost but not to remain in that zone for longer. Ah time just to get back on your toes As soon as you realize that you’re feeling. Love.
16:13.40
charukaarora
You know, um, you know when you come from this inergia I think there’s a huge chip because I did feel like that sort of for quite some time and I think that was a because um now I have a lot of artists around me and I see them. It’s normal for me to see 1 person doing 10 different things like you know like you like for me I have a million things like I do not have 1 thing and it makes sense to me because for my creative energies I’m not a person who can work on 1 constant project like for a long time I need that switch in my life to you know and you know.
16:34.35
Shubhangi
Um, yeah, yeah, what.
16:49.11
Shubhangi
Um, yeah.
16:49.42
charukaarora
Channel my thoughts and to that um it is to build a sustainable career as a treat if you need to make sure that you’re you’re creating different forms of offerings and you’re you’re creating projects and you know you have all of that. But when I had those kind I did not have artists or creatives around me I saw stable businesses. Ah, and even though that perception is wrong today I know that because I wasn’t in deep of it today I run a business I know that for people it looks like 1 good shell but I know the million things that happen you know on the backend. But again I I saw you know being like let’s say if there was an engineer.
17:22.15
Shubhangi
And and.
17:28.63
charukaarora
Ah, we had those examples in front of us where it always showed that you were putting all your energy into a stability and you were like you know doing 1 thing and it was always appreciated. Oh this person did this job for thirty years forty years and you know there was this kind of a thought process and.
17:40.56
Shubhangi
Um, yeah.
17:46.27
charukaarora
I would always question in the sense that my fear would always come up and it was that you know I don’t know if if this is the one let’s say I always had this like like people around me they had that 1 thing and I think that is also I think evolution of time.
17:59.50
Shubhangi
Yes, 1 thing.
18:05.96
charukaarora
That’s how things happened in a parent’s time before that but things have changed for all of us. Not only artists I think for all of us today I think I realized when I see other people not only artists. But um, our business my own business. My partner’s business. My my my brother’s business or all of us. And you know how important it is to keep experimenting and there’s no arriving point and that you will evolve when your interest will evolve when your 1 interest will take you from another and then another but it’s got normalized today at that point I always felt I was the odd one.
18:27.29
Shubhangi
Yeah.
18:36.28
Shubhangi
You.
18:41.18
charukaarora
Because I didn’t have it together I didn’t have it together at that point I didn’t know that um and I think the most the most terrible part in the hardest part even today believe me and people ask me what I do I don’t have an answer so I’m like I’m not a I’m I’m not a person who has like a um, a one title.
18:58.98
Shubhangi
Finance. Yeah.
19:00.97
charukaarora
1 yeah like I am this but I’m also this and I also do this and I have that also so it’s still because the traditional norms are so different and things have gotten very different today.
19:08.93
Shubhangi
Um, yeah, that’s true.. That’s so true. This reminds of a very funny thing that happened recently so somebody next door just moved in. So ah, my husband is also a 3 D Animator. So What we do is like we create 3 D animation for different companies. So that uncle just asks politely. So What do you guys? do? So We told that we create 3 D Animations video So what he could only hear was video so he said oh.
19:26.39
charukaarora
Yeah I.
19:41.77
charukaarora
Okay.
19:45.12
Shubhangi
Are getting a marriage a wedding in our family next month would you like to take that up as project and and we just smiled and okay, we’ll see you next time we we didn’t have the capacity to explain them.
19:56.32
charukaarora
Oh goodness. Yeah.
19:58.97
Shubhangi
So he was an old uncle so that’s why but we were as polite as we could be and then we thought of whenever somebody asked we going to say just 1 word advertising advertising then let them guess because even if we say animation people just get um you know a.
20:07.12
charukaarora
Um, artist Okay, figure it through they do not understand.
20:17.57
Shubhangi
Ah, don’t understand So ah we we we are going to say advertising.
20:20.65
charukaarora
Okay, so you and you know what’s funny I was seeing one of your videos and I hadn’t I hadn’t read your post at that point and I was seeing one of your Youtube videos where you were doing the blender thing and. When you were you know you when you when you took this spear and were moving and all of that I was like this looks like so I use a lot of a do we I am we I mean I was working in digital a lot of digital before like past two years. Um and I was like. This feels like she’s playing with clay the way you were moving. Um, you know the nose and then you were adding the eyes and then you were you know reshaping? Um, the I and I’ve all this fight I was just saying to myself. Oh my god this this looks like um.
20:57.30
Shubhangi
He does.
21:12.83
charukaarora
Looks like like a digital voice you of Clay because I remember I took up a workshop couple of years ago which was on rhino and what is something along with a 3 soft that was Maya Andra Maya Mya and ro and I hateed them absolutely I can never do a 1 plus one in my life and it had.
21:14.37
Shubhangi
Yes.
21:22.63
Shubhangi
Z Plus maya.
21:32.45
charukaarora
Like that had a lot of calculation. But when I saw your vita I was like oh my god this is so interesting and I ah the keyboard that came to my mind was clear and when I read your post I was like did you think like when you were how did you get into like 3 d animation and then from illustration then play.
21:36.80
Shubhangi
When.
21:49.64
Shubhangi
Um, yeah, so it has been very organic for me but I would like to share about how did this happen for my partner. So my husband um he.
21:51.28
charukaarora
If there a journey did you find any connection.
22:02.50
charukaarora
Um, okay.
22:05.23
Shubhangi
Wanted to do do this all along his life. He wanted to become a 3 d person and ah but he had to you know exert a lot for 7 years He was doing something that he did not wish for. Because he had a few commitments and that time market was not ready even when he started you know he was in a job but he started freelancing with me that time. Also we were doing this that was this explainer video face of that white board and two d graphal but he had.
22:18.43
charukaarora
Yeah.
22:33.18
Shubhangi
Ah, you know struck it like 7 years to get to 3 d and then when we got married he took 2 years off from his job and he wanted to learn 3 d and we were simultaneously doing freelancing projects. But finally it was his thing that he has arrived now after so long.
22:46.78
charukaarora
Um, open out so happy.
22:50.74
Shubhangi
So he started doing um, he was really patient all these years across he started taking slowly. He started taking freelancing 3 d project. He kept on you know, learning himself from Youtube so he was working on a different software called cinema four d which is which is brilliant and which is.
23:03.16
charukaarora
Um, yeah.
23:10.23
Shubhangi
A little expensive because blender is free to use for everyone but cinema 40 has its own set of tools which are very good for motion graphic videos and stuff like that. So ah, he started doing that and he started doing client work while I was doing children’s illustrations and stuff like that. So. He only suggested me that it was covid twenty twenty when we both were sick. And we weren’t able to work so aggressively we had time in our hands but we couldn’t stress our bodies so much because we were sick so he only suggested you have so much you have a full live ready of two d illustration. Why don’t you just try and convert them into three d go to Youtube. There’s so many resources there.
23:40.70
charukaarora
Um, yeah.
23:56.72
Shubhangi
And you must check out the software for blender which is free to use for all so I got a task and since I am a yes person I said okay I do it but I slowly slowly started converting my 3 2 d illustrations into 3 b and this led to this project of mine called the jar hours.
24:03.31
charukaarora
You do this.
24:13.53
charukaarora
Um, yeah, you know.
24:16.60
Shubhangi
Which is a n of projects and this this kind of was a turning point for my career. So that’s how I came into.
24:20.64
charukaarora
See that how and I think you it’s not been a really long time for you being doing the 3 d animation thing right? and you’ve been doing great like you know the and fd market is really you know getting mainstream and it’s.
24:29.49
Shubhangi
Yeah, it’s It’s been a three years.
24:40.80
charukaarora
In the sense of I think not nf in the sense but 3 d I think since the three d those billboards have taken place. Um, you know in different parts of the world and the way it is evolving I it’s it’s catching a lot of my attention I particularly of course I love the series of the ancient ones.
24:40.90
Shubhangi
Um, yeah.
24:46.35
Shubhangi
Um, yeah.
24:58.89
charukaarora
The rest the breathe but I really also enjoy it specifically in the context of how you would doing these recent like the Hindi songs with the dancing characters I think also typically how we enjoy social media and was very fresh and nice.
25:06.98
Shubhangi
Um, okay yeah.
25:13.92
Shubhangi
Um, yes.
25:17.59
charukaarora
And can you take us through your journey of you Also mentioned something very important that very few you see very few women in the industry where you are right Now. So Let’s talk a little bit about that of how hard has or how has it been you exploring the and Fd world. The challenges, the visibility opportunities and you being a woman in it.
25:43.23
Shubhangi
Yeah, so um I think as an artist I am in a constant habit of creating personal projects that happened when I was working in advertising agency because ah you had a lot of I had a lot of time in my hands where there was a gap between ah projects. So I I am in court every time. Yeah, like you mentioned the dance series is going on so I love to play with my work something or the other. However busy I am with my client work I am into and I I try to be really disciplined with 1.
26:03.85
charukaarora
Um, yeah.
26:15.71
Shubhangi
1 of these things because I think that has helped me you know come a long way as an artist because I’m in constant mode of creating and and creating with fun I make sure it is not that strenerous creating where you are in pressure. So ah.
26:18.68
charukaarora
Um, yeah, right.
26:28.84
charukaarora
Yeah, and I think ah and I think with client work. This is the success formula because sometimes you may not get the projects that you wish to create and um I think you know it’s like it’s the balance between listening to your mind and your heart.
26:39.40
Shubhangi
Um, you know.
26:45.59
charukaarora
Your mind is the project that you do with client where you a lot of times you have to be practical. You have to take up work. You have to pay the bills. But also if you don’t have a heart. That’s you know that’s making you live you really can’t do anything with the mind. So it’s like having those projects that.
26:46.51
Shubhangi
Yeah, yeah center. Yeah yeah, yeah, E Yeah yeah.
27:00.58
charukaarora
Park Interest and excite you and then also keeping the ball going with other projects that may not They are not bad but they may not be the best. Oh my God or I think having Creative freedom.
27:05.94
Shubhangi
Yeah, yeah, yeah, yeah, actually even you you are not even given the ah but of what you call the freedom to choose your own colors in a client project. Yes, they’re so strict. Um.
27:21.34
charukaarora
Colors Yeah because they have blind colors. Yeah, because that’s this is someone’s project.
27:25.14
Shubhangi
And color and horns. Yeah, you can’t you know you don’t get that freedom. So um, about the challenges that you are asking in nftt was ah yeah, visibility is 1 thing that sometimes sometimes I do feel that the Nft project rather than having.
27:28.62
charukaarora
Um, yeah.
27:43.95
Shubhangi
You know the art is not so valued but your marketing off the full project or how much you talk about it is more important sometimes I do feel that but you know if your art is good. Somebody is going to relate one day or the other to that that particular movies that is also there.
27:50.84
charukaarora
Um, yeah.
27:59.34
charukaarora
Um, yeah.
28:03.29
Shubhangi
So um, ah the challenges that I faced. Ah it was very easy to me to get into nft because ah there was this artist who had posted online at that time these platforms were in widebased so you can just go up one day and decide that you want to be an Nft artist. This.
28:14.30
charukaarora
Um, yeah, contaminate.
28:21.41
Shubhangi
When it just started and at the end of Twenty Twenty and the start of 22 1 ah where these platforms were a little rigid you needed that invite so 1 artist who has made it big in enerities in India had put up a post that I’m looking for some works that you know and I would give you invite if I like. If I like your work so I had just pasted the link of one of my personal projects which was just ah I was learning three d at that time. So this was the first or the second project where I made these two cute planters with mustache and they and that time was I was actually gardening.
28:48.45
charukaarora
Um, go out.
28:53.53
charukaarora
I Thought that okay.
28:58.39
Shubhangi
I was actually gardening that time and I had recently learned the names. Okay, this is the Jade plant. This is the fightider plan. So um, so I thought I’ll just and I had written the caption as you know, even in Covid Um, your.
29:03.57
charukaarora
Um, this yeah.
29:14.23
charukaarora
You know.
29:14.68
Shubhangi
Plants are your friends because you know you can’t actually meet your friends. So ah, that really clicked with him and he really loved it and he wrote a mail bag that you know this this project is really good and please have this invite I would like you to join as an Nft artist on this this platform so that came.
29:30.60
charukaarora
Wow So you had no intention of being in an f artist before that but you haded it back of your mind but it wasn’t like okay I’m working towards being in an ft artist.
29:34.47
Shubhangi
Um, it looks yeah I was seeing his journey very closely and ah.
29:46.79
Shubhangi
Job I had not asked anybody to give me an invite because ah but I was I had heard that something is happening for artists. But since it was not ah so big at that time slowly. Um.
29:50.30
charukaarora
Um, you would like.
29:58.35
charukaarora
Um, yeah, yeah.
30:01.21
Shubhangi
I couldn’t understand also the technology at first it is very overwhelming at first for I was not ah you know trying so hard. But when I read his books I was actually praying that I should get that invite because it was it was good. Um, and until that one week ah of him answering me back I had research.
30:18.33
charukaarora
Hard.
30:20.79
Shubhangi
How many dollars he’s already made so it was actually and it’s really good jarrukah because I told you I am in the mode of creating always and we put so much of content for free on so many platforms and we never think that you know we can create value and um.
30:32.30
charukaarora
Um, you know this could be.
30:39.86
Shubhangi
We can actually sell this things and generate income for ourselves as an artist I think we some sometimes feel guilty. Also when we are earning money. Yeah, you know we do that I don’t know. Yeah.
30:45.77
charukaarora
Yeah, yeah, absolutely it’s this whole structure. It’s the whole structure that’s been formed for ages and I think now now I think artists have not gotten this attention for a really long time that we have started to get now and the platforms and opportunities and so those whole.
30:59.98
Shubhangi
Um, yeah, yeah, yeah.
31:05.21
charukaarora
Thoughts of like you know the starving art. So like you know at the end of the day artists are also like we are professionals in. We have business and there’s there’s a lot of things that goes into it that have not been spoken before that are now being spoken about.
31:07.86
Shubhangi
Um, yeah.
31:12.37
Shubhangi
Um, yeah, yeah, yeah, so coming back to that when um, he gave me an admire I started to figure out of course that my husband also helped me because it was. Too technical and it it involve making Walle on the blockchain. So we both saw and we Youtube did and then ah we I made that. Yeah so I converted one of my two d illustration which was again based on the covid concept I had made these jars.
31:32.90
charukaarora
Um, yeah.
31:35.17
charukaarora
9 comments say you do.
31:47.92
Shubhangi
Because I thought um that time I was doing up my living room again and I was making a small corner reading corner for myself and I had illustrated that that there would be you know, warm lighting and cozy wives and everything scented candles and stuff like that. And a warm hot drink in my hand I was imagining that I could create a zone like this for home. So I Just sketched it inside a jar that this is a closed space and that’s how yeah a world inside a closed space and that was made up of glass.
32:10.69
charukaarora
Um, okay you know alone? Yeah when you you yeah.
32:22.87
Shubhangi
So I converted that into three D and I uploaded on a platform and I almost forgot about it because um, you know what you need to do in order to get your work sell is to create awareness about your work project enter into the community and keep talking about that.
32:34.83
charukaarora
Um, goodness.
32:41.82
Shubhangi
About that but I did not do so much but I used to occasionally visit Twitter because a lot of things for nfts Twitter is the main platform. So I went to Twitter and one or two months had passed by since I had upload it but suddenly I saw this? ah.
32:47.26
charukaarora
Happened that.
33:01.14
Shubhangi
Somebody’s post that they’re looking to buy an nftt and I think it was thewali time or something and um I just made up a little story about how these lights off the jar can remind you of you know the good vibes that we have in the Vali. So that person turned out to be an indian american he had shifted and he could relate much and I think he instantly bought that artwork and that time I got about um, 80000 in iron and r for that little. Ah.
33:21.46
charukaarora
Um, oh.
33:31.90
charukaarora
Oh my goodness you must have been in shock like is this for real because you know yeah I mean it’s like you don’t know like if this is something that can happen for you specifically as an artist. Um.
33:36.80
Shubhangi
Slide on the floor. Yeah. That you.
33:48.80
charukaarora
It’s like you’re always told that okay you can do this either. It sells for low or like you know it’s it’s it’s also like a really good affirmation of what would be possible if you sometimes like even though I say like you know like you said today a lot of things has become.
33:54.26
Shubhangi
Yep.
34:05.33
charukaarora
About constantly showing up for your work. It is true and I think it wasn’t It’s not true only to date. It’s also before like even before social media. There was traditional advertising there was print advertising like people have to constantly constantly put themselves out there. But.
34:07.74
Shubhangi
Um, yeah.
34:13.20
Shubhangi
Yeah, yeah, um, no.
34:20.71
Shubhangi
Yeah, yeah.
34:23.90
charukaarora
Affirmation that when you put something even if you know accidentally like you know, maybe you just parked it like since you got an invite and you were not actively really promoting it. But when you share your thoughts and you never know that who matches who you know who comes together with with those thoughts.
34:30.55
Shubhangi
Um, and.
34:37.94
Shubhangi
Yeah, yeah, yeah, that’s absolutely true. So even in the past if you say that people as as artists they were um so I was just seeing this um Japanese artist Pusama of who’s got revenue. Yeah, who does that poga dot thing.
34:50.26
charukaarora
Yeah, yeah, yeah, yeah.
34:56.83
Shubhangi
She was struggling so much to create her voice when she moved from Japan to New York she was you know trying to get to exhibit in a lot of galleries so that people come so it has been whenever you create something and as as an artist now when the creation is.
35:10.78
charukaarora
Um, yeah, yeah I Don buy date.
35:14.66
Shubhangi
Done. It’s not the end unless and and you put it out there and make the people see it. You know it evoke emotions out of people out of it. It is your responsibility to you know that is the end of journey and that’s how I feel.
35:26.96
charukaarora
Um, yeah.
35:30.83
Shubhangi
That ah you know now I’m going to go to my next project. It’s not the completion until it gets to the viewer who wants it so that has already been doing your artist.
35:38.71
charukaarora
Yeah I love it. Ah, but I think that is also ah something that artists truly struggle with and I think it isn’t because of we creative people. It’s also because traditionally a we were not taught this mindset. B. We were also not taught these skills I think if you see artists and people from gen z then generation I was really I was speaking to today to someone I was patch recording episodes today and lilies. So she’s an artist based out of the us and she’s 22.
35:58.53
Shubhangi
Um, yeah.
36:14.51
charukaarora
And she has built a brilliant business for her and I think what’s great is that they come from this mindset and the access to tools that they know that creating is a part of the job but also putting it out there constantly promoting it telling people about it sharing your thoughts.
36:29.87
Shubhangi
Yeah, and.
36:31.54
charukaarora
Is also so they do think like oh no I want to put my energy I think I still feel that friction because I also spend a lot of time on money. Yeah like but even though like I I consider myself like I’m very tech Savvy I’m very out there in the sense of I share my work and all of that.
36:34.95
Shubhangi
Yeah, yeah, it’s the definition. Yeah, it’s yeah.
36:44.64
Shubhangi
Um, yeah.
36:48.39
charukaarora
But also it’s not very natural like it’s a skill I think I’ve built over the time like I think we all have like we’ve familiarized ourselves with okay this is something part of our jobs that we need to constantly do but with the younger generation today. It’s not like they have to paint themselves they come with it.
36:50.32
Shubhangi
Um, yeah, yeah, yeah, yeah, yeah, yeah, yeah, he just yeah know Yeah, they’re equipped with it.
37:08.34
charukaarora
So organic.
37:09.95
Shubhangi
Yeah, yeah, absolutely because we were the ones I remember when I had started doing working as an artist instagram Instagram was not there. How how do you expect us to naturally imbibe the principles of Instagram in our work module because it was not there and also charuka I would say that.
37:16.29
charukaarora
Um, yeah, pick me.
37:24.67
charukaarora
Um, yeah.
37:28.59
Shubhangi
You know, depending on one platform is not something because remember many people were ah they were generating income through ticktock and it just got vanished. It’s It’s just that you have to put your work and then you have to be even ah you know if you meet someone in real.
37:29.60
charukaarora
That would have been an idea.
37:46.35
Shubhangi
Then Also they you have to you have to be the face of your work. You can’t be in hope talking and not mentioning your work for very long because this has to be there with us.
37:47.38
charukaarora
Um, yeah, yeah, yeah, yeah, that’s true. Okay, also what happened after you sold that artwork did you feel like okay this was okay, 1 off because a lot of times up. The other thing of being an artist is like oh somebody must have bought it. Oh if this was she was just my friend. She might just have supported me or this was my family. Oh this person would have just you know we always find reasons to say okay, this was just one off or like like you know undermine the thought.
38:12.40
Shubhangi
Ah, here is.
38:21.55
Shubhangi
Yeah, yeah.
38:22.74
charukaarora
What was it for you. Did you think oh my God This could become something I could you know really make a living out of this. This could be my profession or like oh my God I don’t know if I’ve sold one I don’t know if I can ever sell another one or should I do this? What did you do about it.
38:33.85
Shubhangi
Um, yeah, this.
38:38.63
Shubhangi
So of that time I was really happy that this happened I did not think much that this could be a career because at at it side me I was just creating only it was a channel where I could express and ah so what happened is um. When you when your first sale happens you you come in a lot of eyes then you’re supposed to pick out the second one because you can’t lose this time because everything’s watching you even if you take out your second one then.
38:58.71
charukaarora
Um, yes, it Yes, you see the pictures. Yeah you that.
39:07.51
Shubhangi
People are watching you so that was ah immediately like next week only I made another jar and it was ah it was peak of winters and I had done a snow and ah that kind of a more of setup. So ah, that one I think that sold even ah, faster than the last one
39:25.50
charukaarora
Oh Wow! Wow Yeah Wow! So nice, but tell me something like this is um.
39:26.70
Shubhangi
Because people watching me so up I did about 18 of them till now and 15 of them are sold and 3 of them. Yeah, so I had to constantly these yeah.
39:42.22
charukaarora
Ah, lot of artists have a lot of inhibitions when it comes to an fts and I’m so so proud of you because you know I’ve seen success like I’ve seen I’ve we’ve had a couple of artists from an f world also on the podcast but a lot of them have always been from other parts of the but um, it’s not been. Um I’ve not seen someone. With your story or at least I haveve never not had the pleasure to interact with from your something like you know like your story someone who’s just come out of the blue experimented with it and found a way. Um, a lot of artists have concerns and questions about and Nfts because I think I always. I always feel myself and I always recommend that we should be open to other explorations as tools as metes and see if our work can if it comes natural if or we want to experiment or we want to try. But I think something really terrible. That’s taking away people’s interest is those a the nfd spam on Instagram that’s made everybody like um, a mess the comments that come in so there’s a huge scam going I don’t know if you if that nft world I don’t know if you guys know. There’s a huge spam going online. Um, where artists receive this um message that there’s this person who pretends to be a collector and they message you that oh um, do you make Nfts of your work I’m interested in collecting empty.
41:06.51
Shubhangi
Been here.
41:08.79
charukaarora
So they basically this this is a very big scam that a lot of artists have you know, fallen trapping into I think the fear of um because there’s not so much knowledge and clarity. There’s a lot of fear of it. But when it comes to it and.
41:19.48
Shubhangi
Yeah, yeah, yeah.
41:23.65
charukaarora
Um, fear of you know, being scammed and something like scammers like these coming into play take a advantage of knowledge a lack of knowledge. Um, so I think that and the other thing also viability I think something I truly feel artists are always exploring ways that they can transform their work into let’s say let’s say you know if I make a.
41:27.52
Shubhangi
Yeah, yeah, you.
41:43.56
charukaarora
Painting um, how can I monetize this that’s of course I’m selling my painting but then can I also make a print or can I also convert it into let’s say um, um, a screen print or a wall people or you know so like you know be as artist. These are viable options for us nfd on the contrary something that people feel. Don’t know if it’s how do they navigate? How do they find collectors. How do they sell? How do they upload? How do they price? What has been your biggest struggle. Um, so far, let’s first talk about that.
42:20.15
charukaarora
Um, yeah, absolutely your state are.
42:20.50
Shubhangi
Um, before that if you may allow charruka I would like to address ah spam and the insecurity and the fear regarding it so I would ah see whenever anything involves money. There is. And which is online. There is a little risk that comes if you see ptm if you say see google bay if you see the method of their transactions and that is web 2 okay, when you’re transacting money through ah all these platforms netbagging and everything web two and web 3 is when it involves.
42:37.50
charukaarora
Um, that yeah.
42:48.28
charukaarora
Um, these are the twos.
42:54.76
Shubhangi
Ah, tippto or you know entiteies and everything like that which is happening on a blockchain. So for web 2 Also if you see um, ah you know if you don’t have the correct knowledge you are bound to you know, get cheated or there are there are some messages.
43:08.47
charukaarora
Um, yeah.
43:12.24
Shubhangi
Come on ptm like I’m your friend swathhi and I require this is my please through transfer these can happen in webp two also and similarly these things can happen in webp. Three also in fact, I’ll tell you a very of thisam which happened with me last month only I was about to get.
43:13.74
charukaarora
Um, yeah, yeah.
43:30.39
Shubhangi
Cammed inies because there was this one person who came through me through Twitter and we artists do get literally sold out when somebody’s praising our work like without they’re constantly saying you’re so good and that we tend to have ah I tend to have a very meaningful conversation with that person. Regarding nifies and the future and everything and and they kept on mentioning I need to buy your art I need to buy your art. So I said okay go ahead I wouldn’t pay much heat to it and the normal conversation was going on. Ultimately one day they’re like I’m I’ve just decided that I want to.
43:58.78
charukaarora
Um, Chuck.
44:08.20
Shubhangi
Buy these 2 art pieces of yours and you know, ah you can just ah what you do is you just ah transfer this amount of money in my wallet and then I’ll buy this was so shady every time a collector is spying from you. They would never ask anything.
44:22.19
charukaarora
I Ask you for my yeah.
44:25.65
Shubhangi
From you accept your artwork. They would never. You know it’s like real real world that somebody would say something so nonsense in order to scam you. You just have to be aware but I was also falling into the trap because I thought that person was so smart what he had done is so there is a Twitter profile and the foundation profile foundation profile is where you list your artbooks to be sold. So the Twitter profile he had for this person and the foundation profile showed that they have collected a lot of books from different artists that means they’ve spent a lot of money so they were looking very genuine at that time.
44:58.97
charukaarora
Um, and yeah.
45:02.67
Shubhangi
So I have api who I was working with it on another Nft projects I just copy pasted this conversation and sent to them them and they they just because he is a little senior to me in this all this. He just caught this thing in an instant that this is a you know this is a scam but I was.
45:17.78
charukaarora
Um, yeah.
45:21.48
Shubhangi
Because I was in a deep and meaningful conversation with that person about if the I couldn’t I was okay take care. It’s just little amount that I need to transfer these risks can happen but you just have to be very careful. Nobody nobody on Earth will ask you money before buying your stuff.
45:22.28
charukaarora
Um, you couldn’t.
45:33.52
charukaarora
Shanna more. But yeah. Night night
45:40.53
Shubhangi
Really doesn’t have so I this is ah I wanted to address this point because this is a very nice platform for me to say this because it was happening with me also and it can happen in other sources of transaction Only you can just um, you know, protect yourself by being more aware.
45:43.93
charukaarora
I Think that’s an absolute.
45:59.16
Shubhangi
And being more of you know, paying attention I think that’s just required. Yeah so coming to the next in that you asked I thought I forgot so if you could repeat.
46:00.97
charukaarora
I Think that’s a good to appreciate advice I Think that’s a very good point.
46:12.42
charukaarora
Yes I think my question is that what has been your biggest struggle I think there are a lot of things that you have to figure out for yourself. No matter what market you’re working in Nfd illustration fin art I mean gallery self-representation you know Finding. Um. A community I think that’s the key to everything then finding your collectors knowing who those people are where to find them how to promote yourself and then how to price yourself all of these things and with I think a lot of other industries. Even if they’re not organized. You can still you know.
46:31.75
Shubhangi
Um, yeah.
46:36.27
Shubhangi
Um, yeah, yeah.
46:49.80
charukaarora
Find people grab and I I think today there’s so many books and podcasts but with Nfds a I think the reliability is very low because there’s so many different opinions. Nobody and everything is so new that people really do not know how to come forward and you know start what was your biggest.
47:00.25
Shubhangi
Yes. Yeah, is.
47:07.10
charukaarora
Out of all of these your biggest struggle and how have you navigated this world for yourself.
47:11.34
Shubhangi
Yeah, yeah, so my so biggest struggles of in Nfts or generally as an artist had been has been um you know of getting my work noticed I think this everybody faces you create something out of your heart which is beautiful but how do you know, get it.
47:21.97
charukaarora
Um, yeah, great.
47:31.18
Shubhangi
People Instagram has its own weird algorithm and this is so what has worked for me is shamelessly sharing sharing every method you know somewhere or the other you will definitely get notice. So.
47:31.57
charukaarora
Um, tonight. Yeah.
47:41.71
charukaarora
I Love that it right I Love the idea you you saying shamelessly because I think this is a problem that we all struggled with where we feel like oh my God am I pushing too much am I being too So say what am I doing this so I like there’s so many questions that we pushed.
47:56.95
Shubhangi
Yeah, yeah.
48:01.56
charukaarora
Put on us as that become that plot.
48:02.15
Shubhangi
Yeah, yeah, so in fact I was telling about this artist who has bait it big as an Nft artist he had written the post sorry I’m going to share this a lot this month because I’m going to have a solar exhibition. So I’m already apologizing that you’re going to.
48:18.79
charukaarora
See a lot of minutes.
48:20.93
Shubhangi
See a lot of my of art posts this month this is the attitude I was feeling so sad that this big guy he’s feeling we I wrote we can’t we can’t get enough of what you’re doing. We have to have a mindset like that that no, it’s okay, this is us peace fire. We.
48:27.12
charukaarora
Um, who sorry for utility. Yeah.
48:35.10
charukaarora
You write right? tonight find.
48:38.26
Shubhangi
Get to claim it. Why are we so scared. It’s it is it like it’s not, You’re not spamming anybody you’re just just create. You’re just showing what you created and why is there a gift attached to it I don’t understand they shouldn’t be.
48:51.20
charukaarora
I know be and no cup is um and I think this is this is the difference like you know when companies are promoting their products and services and we never think like ah as as long as they’re not irritatingly cold calling you and like and I’m like please stop this please stop this.
48:55.83
Shubhangi
Shouldn’t be.
49:06.57
Shubhangi
Um, yeah, no yeah.
49:11.10
charukaarora
But otherwise we see pillboards and we see ads and we see storiegies and we are like okay, there’s discount and that and I think with artists again the whole idea that um it has to be sacred. It has to be organic and it has to be like oh.
49:25.34
Shubhangi
Um.
49:26.97
charukaarora
Ah, it’s like a perfect marriage and like you know all of this will happen on its own and no, it won’t your your work will not walk on its own and go find people and tell you Okay, this is your market You have to figure it out yourself.
49:32.58
Shubhangi
Stupid boys. Yeah yeah, yeah.
49:41.30
charukaarora
And you will make mistakes and we’ll all go wrong and you know there will be moments of highs and lows I remember my first high when I had a soul out collection and I couldn’t believe it I truly couldn’t believe it because I didn’t know if this could sell I didn’t know if it could sell for this and I didn’t completely believe that I could sell out something and.
49:49.18
Shubhangi
Um, it’s about.
49:57.75
Shubhangi
File.
50:00.31
charukaarora
It’s but I think the the part was that at that point I was I never felt that I was promoting something it felt like I had made something that I was so happy and proud about that I I didn’t I It didn’t even strike me. But now I think with the pressure. Um, you know I think something the.
50:06.58
Shubhangi
And.
50:18.65
Shubhangi
Um, call.
50:19.98
charukaarora
Something I think growth with something with growth is when you start growing. Ah those questions maybe tend to but pop up more um because um before I think I never had a fear. Anyone was listening I was like it’s okay, nobody’s listening and they were listening.
50:34.70
Shubhangi
And.
50:38.21
charukaarora
And today I think in back with the mind a lot of times. It’s sparked. Oh my god these are these people are listening am I being too pushy am I not you know I think it’s it’s strange. But I I think it’s that’s that’s all been on my mind.
50:41.97
Shubhangi
Um, yeah, yeah.
50:52.96
Shubhangi
Yeah, so I had this struggle that ah is some sometimes that I see sometimes because this algorithm is so weird you know you there are numbers which actually tell that nobody is seeing your post except your 5
51:07.80
charukaarora
Slide.
51:09.91
Shubhangi
Dear friends and your mother and the people you love is just showing that only 7 people are watching your post and that is actually very disheartening because you know that you are earning through this you know that your career actually your finances depend on this because.
51:18.48
charukaarora
Yeah, you put a lot of.
51:28.69
Shubhangi
Currently I’ve started getting serious clients through Instagram also so ah, that’s why that came into my mind that I will not stick to 1 platform I will up I will go on Youtube I’ll I’ll try Linkedin I’ll try Twitter so that’s when I thought of making videos about my content and I also.
51:44.57
charukaarora
Um, yeah I saw you.
51:48.40
Shubhangi
And it as ah, another chance to play play with the camera. It’s I wanted to keep a playful feeling even the tutorials I make I try to not to be you so preachy not to sound really preachy.
51:49.12
charukaarora
Um I.
52:00.14
charukaarora
How do you deal with fear as an artist pure. Do you have like you like these jitters. Sometimes you’re doing something new unknown or there’s this quiet space sometimes in between and like it’s like every day is it.
52:04.37
Shubhangi
How do I deal with always got cut fear of fears up.
52:19.88
Shubhangi
Um, yeah, yeah, yeah, yeah, so I stick to this of of thing which is not to stay in a specific emotion or something for too long I mentioned it earlier also.
52:20.14
charukaarora
You know every day you don’t know what it could you know like you have to really keep constantly pushing yourself.
52:32.86
charukaarora
Yes, as you did.
52:37.28
Shubhangi
If it was say I’m very insecure that I don’t have a next project what to work on and I have to pay my bills I’ll again start something I know if I start working on a personal project. First of all I’m going to channelize my negative energy. Secondly, you never know what that person.
52:46.60
charukaarora
Um, what you doing.
52:49.99
charukaarora
Yeah I.
52:54.89
Shubhangi
I have had that experience of nftt myself so there is a trust in universe which is kind of strong which kind of gets back whenever I drop down so I believe in picking myself up very quickly even in the highs of high like you told when I first sold my Nfd.
52:55.56
charukaarora
Just.
53:03.60
charukaarora
Right.
53:13.96
Shubhangi
Third day I was again creating the next piece because I did not want to celebrate it too much and you know ah I ah have a chance to leave all that attention away I didn’t want to let it go so I thought that you know in hindi when we see Lohagarrameto Haturah Mardo and you know.
53:28.92
charukaarora
Um, yes, yes, yeah, made them.
53:32.81
Shubhangi
You are getting their attention mi the second. So I I reallyry I I don’t want to sound like a seed or somebody who is like ki kushime kushimato or dokime per shamao but’s other e Klimaho but try to you know hop on to something else very quickly so that has.
53:39.40
charukaarora
Right? You direct no take it for too long but also something I think but something I want to add to This is also like you said you sold your purse and then you also sold a lot of it which is one part of it.
53:50.18
Shubhangi
Love for me.
53:58.30
charukaarora
When I had a similar experience I felt the pressure. Um, and I think this is something that I I feel like we need to remind ourselves when I um I sold my first my first sold out thing I felt like like I first feeling that there were so many eyes coming on me. There was.
54:07.33
Shubhangi
So.
54:17.96
charukaarora
People are sharing my work and all of that and I felt like I didn’t believe it and then it was happening and I was like okay now the fear and I think when you work too much. Um I mean I had been working for quite a few years and really you know pointing that and then when you get it you like I don’t want to lose it and I was like.
54:30.79
Shubhangi
Um, yeah, yeah, yeah.
54:37.80
charukaarora
How do I make most of it I was pushing so much pressure on myself. How do I make the most and it I took it too Personally, how do I make most of it and you know should I make more work should I do this should I do that and um and I think this is something that we all we speak a lot you even in our in a community like.
54:57.76
charukaarora
I had that high and it definitely I needed to have a few lows in the sense of when you reach a peak. Um, there will be once that’s going to die out. It’ll take a few slow days and that does not mean that you’ve missed your chance or I didn’t make and for that time I think I felt that because.
55:10.97
Shubhangi
Yeah, yeah, so you know.
55:14.96
charukaarora
It takes time for you to create a body of work and then promote that body of work and then you know all of that and I it didn’t happen the way that it happened for the previous time and I felt like okay maybe my work is not good enough or am I not doing enough with that. But also realizing that.
55:26.65
Shubhangi
We.
55:31.87
charukaarora
You your projects will pick up even if you keep promoting and it doesn’t have to do with like if you’ve had 1 big high does not mean that you have to have all of that I think the lows have its own taste. They they give you more learnings and period to explore and if you make the most of those you have several highs together. Great.
55:41.32
Shubhangi
That and. Um, yeah, yeah, yeah, Absolutely yeah, it’s like ah.
55:51.45
charukaarora
Have a it’s like it’s never like this this this this this is this this and this and this is like a love but there’s also a lot of pressure when you feel like okay I this has made work this this is working long I should make the most of it I don’t know if I’m going to have this again or not.
56:04.19
Shubhangi
Um, yeah, yeah, yeah, that’s so true. This happened with me also because um, there was a time which we call in NftS which is called Bear Market when nobody’s buying anything and that doesn’t Happen. So initially. Um I sold ah quite a lot of them. But there was a lull and silence after long and that that really screwed my mind but I thought I can’t be in this situation for too long I have to get out of this zone So That’s why I said I had client work I had things that I was going.
56:26.36
charukaarora
Good mind.
56:39.62
charukaarora
Um, that keeps you in momentum.
56:40.17
Shubhangi
On I had a ah project that did not involve I was I was rebuilding my home and ah it was something that we did attention that time. So I think we can’t be all the time stressing on one thing and I think whenever we is something that goes even farther. So I.
56:53.71
charukaarora
Um, and.
56:57.28
charukaarora
That I.
56:59.52
Shubhangi
I Think we should give some amount of breaks to everything because ah, not leave the collection as in hanging in between but for us to refill our creative cups. We need something. We cannot always be you know in the constant habit of creating but we need some. Some activities are something which can you know refill our cup so that we can give again.
57:18.89
charukaarora
Yeah, right, right? That’s true. My goodness it’s been an hour I have I’m so glad we spoken I’m so glad Yes, yes, it is so thank you so much I have a rapid fire for you I could.
57:26.50
Shubhangi
Um, it’s pain in our work I did not realize that oh god.
57:35.10
Shubhangi
Um, well.
57:36.36
charukaarora
I Think we’ll bring you back again, but there’ve been so many amazing things that you said and um I’m just so glad we did this? Yes yes Yes, Thank God for the clock. Ah okay.
57:44.40
Shubhangi
Same here I did not realize that we’ve been talking for an hour yeah
57:54.20
charukaarora
So are you ready for a rapid fire. Okay, tell me something what inspired to become your what what inspired you to become an artist.
58:06.26
Shubhangi
Um, no, the fact that I could play all my life.
58:10.65
charukaarora
I Love that? Okay, ah, what is the most important lesson you’ve learned throughout your career.
58:16.17
Shubhangi
Actually had a lot of my lessons but the most important lesson is to keep creating and have a balance between enjoying and of you know, not pressurizing yourself too much. It’ll take time but you’ll get to. You to reach that balance when you’re not stressing yourself. You’re having fun and you’re creating. Also.
58:38.99
charukaarora
I Love that one advice. Ah one of the best advice you’ve received from another artist.
58:46.78
Shubhangi
So ah, recently in Nfts of which I’m going to share this because this was shared with a really big artist who has been doing good. They told me that ever. Allow somebody on your behalf to mint your work. You should be because the whole concept of empty is that you should be the sole owner of your artwork at the end so never give that power to somebody else that they are doing this for you. You have to always be as an individual.
59:04.74
charukaarora
Um, of.
59:14.30
charukaarora
Um, that’s a great advice for anyone who’s you know, looking to get it to Nft even I did n fts actually um I just wanted to I’m a very curious person I want to figure out how things work.
59:20.86
Shubhangi
Really.
59:26.89
charukaarora
And was like I need to figure out what this thing is about how it works. What’s a blockchain you know how to upload your work and I remember I did it on I still have a wallet in my phone I still it I still have it. Um I think I should link back it on my website I haven’t done that for a very long time. But yeah.
59:30.76
Shubhangi
Um, yeah, yeah.
59:42.70
Shubhangi
Um, yeah, yeah, you must because eventually everybody will be joining this platform and it’s gonna go with you from here.
59:46.74
charukaarora
Yeah I have to I I don’t know I don’t know was I on Foundation I don’t remember I know it was a free minting because I know a few plaums also charged. Um I don’t remember which one was it. Okay, next question. Yeah.
59:57.57
Shubhangi
Um, yeah, okay, you should revive it back then.
01:00:05.35
charukaarora
I Will I will ask you next next time I’m stuck. Okay, what is your most. What is one of your most memorable moment as an artist like some a day that you felt like oh Wow something any memory that you keep very close to your heart.
01:00:25.82
Shubhangi
I Got a email which said that um that I saw your video and ah you mentioned about ah you know, ah creating and how creating ah artwork has helped you out.
01:00:33.45
charukaarora
Um, yeah.
01:00:37.67
charukaarora
Um, yeah, yeah, oh and the.
01:00:41.24
Shubhangi
That person has shared their sketches with me and they they just wrote out that they were feeling societal and very very depressed lost at 1 point of time and my videos helped them to come out of it. So.
01:00:47.79
charukaarora
Um, um, if.
01:00:56.62
Shubhangi
Was it really detailed me and I I showed it to mom my mom as if this is the biggest achievement I think I was need to be an artist because of this I guess so really happy that time this happened? yeah.
01:01:01.22
charukaarora
Um, ah so nice. Yeah I love that I love that? Okay, what do you think is the most important thing for women artists to remember particularly.
01:01:18.00
Shubhangi
For women women artists. It would be um, don’t feel guilty about unnecessary stuff as women we do have this thing we feel guilty about everything we do just don’t feel.
01:01:19.10
charukaarora
Any.
01:01:25.89
charukaarora
Um, we do yeah right.
01:01:32.16
Shubhangi
About anything you you will be able to do what you want to do and at that point you your wisdom will help you decide. What is best for that situation. You just don’t need guilty about anything.
01:01:40.50
charukaarora
Right? I love that advice. Lovely. Okay, what do you think is the biggest challenge. Um as an Fda artist today particularly.
01:01:57.60
charukaarora
1 thing.
01:01:58.15
Shubhangi
The biggest challenge will be 1 thing is to um, it is not impossible but it is hard to create that voice of regarding your project to create the awareness to create your own community who are your true fans who are going to support you. So I think this is not impossible but it is hard. It will require a consistency from your site but it is not impossible.
01:02:17.43
charukaarora
Um, and just I know.
01:02:23.86
charukaarora
Okay, this or that creativity of perfectionism which is more important to you um morning person or a night bus and what is your zone of creation.
01:02:28.62
Shubhangi
Hands down creativity never put. My zone of creation depends on the time zone I’m working with so it is very flexible in sometimes it’s early mornings or night. So It’s not fixed. It. It changes very rapidly.
01:02:47.76
charukaarora
Um, um, music or silence which is your preference while creating.
01:02:54.81
Shubhangi
Um, um, both actually music and pilot both I Um I do I do listen to a lot of sufi stuff I’m a very big nure for their can fan and that.
01:02:57.57
charukaarora
What kind of music. Do you hear I Love this question I Keep asking people now.
01:03:08.30
charukaarora
Um, oh oh I Really sing a lot of that in the studio. Also.
01:03:14.78
Shubhangi
Really all my nights when I’m working it has to be playing in background because there is something about it which helps me go on the the clappings. Oh done I’ll do that I’ll share a favorite a song of Nu with that I’ve I’ve just discovered which is a very old song.
01:03:19.52
charukaarora
Very so good. You have to share your playlets with me then.
01:03:31.90
charukaarora
Um, yeah, okay, you have to share in me okay inspiration or hard work. What do you think is the key to a successful career.
01:03:34.23
Shubhangi
But I’ve discovered it recently and that’s in my playlist.
01:03:43.37
Shubhangi
Both both. Of course you can’t do anything without hard work and I told you I’ve always always always prayyed that I should be what is the next next thing that I’m going to be inspired with so if that dies down you wouldn’t get the.
01:03:47.34
charukaarora
Yeah, yeah.
01:04:00.73
charukaarora
The curiosity needs to remain but it needs to have that constant hard work to make it. You know, go forward 1 last question one piece it with advice you want to give to people who are listening to this episode.
01:04:00.90
Shubhangi
You know intend to create something exactly yeah support of the things.
01:04:16.33
charukaarora
What can they take away from this episode that you truly want that.
01:04:21.46
Shubhangi
I would like to say please listen to the full episodes because I’ve dropped a lot of wisdom in song buffer about and Nfts about this. So this is something that ah not just a episode try to as I told um.
01:04:27.17
charukaarora
F.
01:04:35.60
Shubhangi
Earlier Also that when we are creating. We need to fill our up Also so we need to be good listeners. You also said that you started listening to a lot of podcasts and you started then you also started your own podcast so we have to take in a lot of stuff also in order to bring out a lot of stuff.
01:04:53.10
charukaarora
Um, yeah.
01:04:54.10
Shubhangi
So we open on a yes person I think being a yes person has worked out really well for me.
01:04:59.40
charukaarora
Ah, yeah, you have to like I think we all can um I think the fear of experiment I Think once we remove the fear of failure a lot more experimentation comes in at least that’s how it’s worked for me like I’m like a lot of I and I’ve started like.
01:05:07.36
Shubhangi
Um, yeah, that’s true. Yeah.
01:05:14.99
charukaarora
So we’re opening a gallery I have no experience of running a gallery I have no experience of running a physical space. Um I never knew how to do a podcast I never knew how to be an artist I never knew how to sell my work I never knew a lot of a bunch of things that I’m doing today but also because.
01:05:17.65
Shubhangi
Oh.
01:05:32.87
charukaarora
I did them out of curiosity and it didn’t bring a baggage if I’m like I I don’t know how it’s going to work out but this is why I’m doing this I wanted to open this space because I had a space space in my student and I was like you know, ah ah, a creative space like this would really do in my.
01:05:33.50
Shubhangi
Um, yeah, yeah.
01:05:49.60
charukaarora
You know in ourtar in my hometown because we know don’t have it and I would love to own a space where I can you know give other artists a platform. Whatever that may be and you know what? what we’re already doing we could expand it. So even though they are fears but the purpose becomes so high that I’m like eve. What’s the worst I know in this process.
01:05:52.35
Shubhangi
Um, yeah.
01:06:08.53
Shubhangi
Um, yeah, yeah, yeah, that’s so true. That’s so true and actually while you’re experimenting. Um I think you should be very fluid. You can’t have one goal in your mind. So.
01:06:09.39
charukaarora
I’m going to learn and I’m going to be able to support more people. What’s the worst that could happen.
01:06:23.40
charukaarora
Um, yeah, realize Yes, yes, it takes you forward right? I Love that? Yeah yeah, it’s like.
01:06:26.26
Shubhangi
For example, if you’re trying to have a podcast you know while doing so you’ll get another opportunity you you, you’ll find something that clicks you So as a art be fluid. We can’t be rigid codes and everything. Yeah.
01:06:41.61
charukaarora
Just go with the flow and see where it takes you and figure out how you want to go next I Love that. Thank you so much. Thank you so much shumangi. Thank you so much for your time I’m very very proud of the work that you’re doing and I only hope that you go further and do bigger before I let you go.
01:06:45.24
Shubhangi
Yeah, you know.
01:06:59.30
charukaarora
Can you tell people where they can find you if you have anything upcoming um that you want to share so that they can support you we can support you.
01:07:09.60
Shubhangi
Um, thank you sharuka. It has been great talking to you I did not realize that we’ve been talking and this is the first time we talking we did not even have an pro ah or anything we just added. It’s been great knowing you it’s been great knowing the traditional artist because I am all.
01:07:13.55
charukaarora
Um, yes, yes, no yeah.
01:07:25.47
charukaarora
Um, yes.
01:07:26.11
Shubhangi
Only surrounded by digital ones. But I got a lot of insights from you having a gallery space and all that is really exciting. So um, yeah about my next up you can always contact me on my Instagram it’s very um, funny handle I really like that name. It’s shobi. Do we do.
01:07:31.31
charukaarora
Um, yeah, right.
01:07:41.30
charukaarora
Should be yeah.
01:07:45.33
Shubhangi
You can be there and I’m also come upcoming with a lot of Youtube video content which I’m making it’ll be about 3 d article. It’ll be about en empties and being an artist in general and the charts are going on I’m I’m going to collaborate with people on the jars and maybe with some good brands.
01:08:04.69
charukaarora
Um, oh Wow! Love that? Yeah, the it’s it’s pick. It’s you’re creating a own universe in within thatja.
01:08:05.20
Shubhangi
So that is good. Yeah, so jar is getting bigger now.
01:08:14.17
Shubhangi
Yes I would want to ah I have a 10 years timeline for the jars I want to actually you know have a real life jar experience for people having like human size jars and they’re able to enter so currently I’m planning to have that we are kind of experience.
01:08:20.70
charukaarora
Oh wow.
01:08:27.82
charukaarora
Are.
01:08:30.75
Shubhangi
Where you wear that oculus so you gadget and then you are able to travel through the jar world. So I’m in the process of making that and I’ll be posting things about these things on my Instagram so you can find me there.
01:08:40.00
charukaarora
Lovely I Can’t wait for you to do this whenever you do whatever we can continue. However, we can help let me know and I’m I’m sure you do it and I’m I’ll I can’t wait to visit that. Thank you you you have to wait.
01:08:48.31
Shubhangi
Store up. Thank you Charka! Thank you I heard really start speaking to you take care but hey activate. Yeah.
01:08:59.94
charukaarora
Once. So.
